Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Chart of the Day: A conversion funnel example from the loans sector A different format of chart for today, showing analysis and modelling for digital marketing rather than statistics on adoption or benchmarks. The recommended Smart Insights approach for creating …..
What are the most important marketing investment priorities for Smart Insights members for the year ahead? Each year, we ask Smart Insights members for their predictions of THE most important high-level digital marketing technique for their business or their clients. This has …..
The latest research reveals the current growth of the ecommerce market Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research …..
Chart of the Day: An example of the ‘Critical few’ KPIs To coincide with the release of an enhancement to our RACE digital marketing dashboard, today’s Chart of the Day isn’t published research around digital marketing. Instead, it’s what I think …..
Chart of the Day: New experiment on outbound links shows their impact A lot of discussion of SEO is around the right type of backlinks, links into a site, and rightly so given their continued importance to ranking. But what about …..
Chart of the Day: New consumer research shows why it’s important to get into the primary inbox Here’s some useful insight for email marketers who are looking to understand changes in the inbox behaviour of consumers. It’s a new report …..
Which are the best options to increase reach for online retail sites? The answers to these key questions for online retailers are revealed in the Custora Ecommerce Pulse which summarises online retail sales sources by channel. Although retailers will know their current …..
Automated customer lifecycle marketing will be the future of email marketing To look forward to the future of email marketing 2020 – a report I have contributed to from Litmus, I believe we need to look back to appreciate how …..
How the the Multichannel Majority varies between different sectors Our mobile marketing statistics summary shows how mobile use has increased such that it now exceeds desktop use in many categories. Following the lead of Google and others, you now often …..
A breakdown of online sales in the UK We’re continuing to see a steady growth in online retail sales across sectors based on a range of compilations. In this chart based on data from the UK ONS we see a breakdown …..
