Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
The latest research reveals the current growth of the ecommerce market Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research …..
Chart of the Day: An example of the ‘Critical few’ KPIs To coincide with the release of an enhancement to our RACE digital marketing dashboard, today’s Chart of the Day isn’t published research around digital marketing. Instead, it’s what I think …..
Chart of the Day: New experiment on outbound links shows their impact A lot of discussion of SEO is around the right type of backlinks, links into a site, and rightly so given their continued importance to ranking. But what about …..
Chart of the Day: New consumer research shows why it’s important to get into the primary inbox Here’s some useful insight for email marketers who are looking to understand changes in the inbox behaviour of consumers. It’s a new report …..
Which are the best options to increase reach for online retail sites? The answers to these key questions for online retailers are revealed in the Custora Ecommerce Pulse which summarises online retail sales sources by channel. Although retailers will know their current …..
Automated customer lifecycle marketing will be the future of email marketing To look forward to the future of email marketing 2020 – a report I have contributed to from Litmus, I believe we need to look back to appreciate how …..
How the the Multichannel Majority varies between different sectors Our mobile marketing statistics summary shows how mobile use has increased such that it now exceeds desktop use in many categories. Following the lead of Google and others, you now often …..
A breakdown of online sales in the UK We’re continuing to see a steady growth in online retail sales across sectors based on a range of compilations. In this chart based on data from the UK ONS we see a breakdown …..
How does the digital maturity of your business compare? Although digital marketing cannot be called new with the advent of the web now over 25 years old, this new research from Adobe shows that relatively few companies have mastered digital …..
Digital marketing systems, CRM roll-out and Big Data project failure rates exceed 50% Long ago, before the World Wide Web (yes such a time does exist, it was in the late 1980s, early 1990s), I worked as an IT project …..
