Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
How often should businesses mail their subscribers? Research reveals the average number of monthly contacts. These are classic ‘tough questions’ for email marketers which always raise a lot of debate. A question on our LinkedIn group about email reminder frequency for events had …..
Offline information sources remain important, supplemented by new online sources High-value B2B purchase decisions are typically complex, involving multiple decision makers. They often involve interactions with sales staff to check the fit between product and service and what the client …..
Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of targeting for email marketing. In this post I’ll run through some of the most common …..
Which day(s) and times work best for maximum impact for B2B and B2C? “Which day of the week is best for sending email?” has been a common question since marketers started email marketing. As with a lot of questions about …..
Chart of the day: Digital Ad Spend grows at fastest rate in 9 years Recommended link: Latest UK online advertising spend research – IAB In April each year the IAB and PwC publish their regular survey giving full-year figures for online …..
Chart of the Day: How the importance of mobile search varies by sector It’s often said that we’re now well past the mobile tipping point where mobile accounts for more than half of site visits and searches. Yet this average masks …..
Chart of the Day: Research shows the importance of social networks to B2C online publishers It’s really interesting to see which digital marketing channels drive the most traffic or sales in different sectors. In retail, this compilation of top online …..
The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers [Editor’s note: Dave Chaffey has now updated his predictions for 2018: Read Digital Marketing Trends to act on in 2018] In this article, I’ll take an in-depth …..
Charts of the Day – New Research shows how mobile dominates digital minutes, but multiplatform use is huge as well You will know that in most consumer marketing sectors, in most countries, we’re well past the mobile tipping point where mobile …..
Chart of the Day: New Smart Insights research comparing how businesses manage their email marketing activities Email marketing remains one of today’s core customer communications channels with analytics showing that, for most types of business, alongside search marketing, it is …..
