Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Chart of the Day: An international benchmark of the adoption of digital media and technology by consumers in different countries We’re fortunate to have regular quality research on how consumers use digital media from the UK government Office of Communications, OfCom. …..
How three very different brands gained social success by creating Facebook campaigns that engaged users and got them talking In our Facebook marketing guide we share lots of examples of practical techniques for businesses to achieve their goals. We’re always on the lookout …..
Chart of the Day: Ecommerce businesses share their ROI from personalization for the Retail, Travel and Financial services sectors There are now many options for website personalization tools, but we know from our member research that many businesses have yet to implementation …..
Chart of the Day: How do Amazon, Facebook, Google, Microsoft, and Amazon make their money? In this article, I defined Eight online revenue models along with how they are calculated, so they could be applied to new revenue models of startups. …..
5 steps to using a personalization program to increase online sales Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the …..
Chart of the Day: What is digital strategy?How many in business simply see digital as equalling IT? Helping businesses create and implement digital marketing strategies is one of our main aims at Smart Insights. While it’s straightforward for us as …..
Chart of the Day: Which personalization techniques are most popular? There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores …..
Chart of the day: How can latency be applied to other sectors to understand engagement and to design lifecycle communications? I don’t see latency talked or written about much, so I was interested to see this new research from Monetate that …..
Chart of the Day: How does your site compare to these benchmarks? Website performance, as perceived by the download speed for pages by users, has become more important with the increased adoption of smartphones which typically have lower bandwidth connections than …..
Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective content …..
