Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
New research highlights activities from the top performers Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing …..
The updated report elaborates the why, what and how of selecting social media listening and engagement platforms Social media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of …..
Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It’s rare for B2B …..
Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes …..
Which activities improve the results from email marketing Time is often limited when creating emails and planning marketing automation activities, so it’s useful to focus your activities carefully in order to gain the best ROI. This new research reviews the …..
Chart of the Day: Research shows the most popular measurements and KPIs for email marketing evaluation I’ve been taking a look at the latest trends in email marketing based on the DMA Email tracker in advance of speaking at the Email …..
Chart of the Day: What are the success factors for improving sales and marketing alignment This research from the Content Marketing Institute and LinkedIn shows how the continuing popularity of content marketing in business-to-business (B2B) marketing has highlighted common flaws in …..
Following our Digital Transformation webinar, we look back at some of the questions asked by the audience It was great to see the interest in our recent digital transformation webinar: Benchmarking your Digital Future (now available on demand).There were so …..
Chart of the Day: Strategies and practical factors that support growth of a business – new research The Ansoff matrix growth drivers The Ansoff matrix model is a classic marketing model featured in our free top marketing models guide. Although developed …..
Apply the customer-centric methodology that has doubled the sales of many websites When we first launched Smart Insights nearly ten years ago, we chose a brand name that hinted at the power of using a data-driven approach for businesses to …..
