Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
“There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer” Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding …..
Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable …..
New research highlights activities from the top performers Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing …..
The updated report elaborates the why, what and how of selecting social media listening and engagement platforms Social media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of …..
Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It’s rare for B2B …..
Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes …..
Which activities improve the results from email marketing Time is often limited when creating emails and planning marketing automation activities, so it’s useful to focus your activities carefully in order to gain the best ROI. This new research reviews the …..
Chart of the Day: Research shows the most popular measurements and KPIs for email marketing evaluation I’ve been taking a look at the latest trends in email marketing based on the DMA Email tracker in advance of speaking at the Email …..
Chart of the Day: What are the success factors for improving sales and marketing alignment This research from the Content Marketing Institute and LinkedIn shows how the continuing popularity of content marketing in business-to-business (B2B) marketing has highlighted common flaws in …..
Following our Digital Transformation webinar, we look back at some of the questions asked by the audience It was great to see the interest in our recent digital transformation webinar: Benchmarking your Digital Future (now available on demand).There were so …..
