Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
In today’s age of digital disruption, medical marketing leaders need to consider the full customer lifecycle supported by digital marketing Medical marketing is about a lot more than just good products. In this high value, complex sector, marketers must emphasize …..
Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don’t know whether you have heard of the forward and reverse path clickstream analysis technique? It’s a shame path analysis isn’t so well known as …..
Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework To help you develop a content marketing plan or review existing methods, I thought it could be helpful to share some …..
If you’re looking to attract and retain more customers for your medical business online, we’ve got pharma and healthcare digital transformation solutions for you Healthcare digital transformation is a staged program of organizational improvements to pharma/healthcare business models, people, processes, …..
With this much search and social media activity every minute, content shock is increasing as a challenge for marketers in 2021. Take a step back and ask, what happens online in 60 seconds? When planning your marketing strategy, it can …..
Finance giants, entrepreneurs, and startups are all utilizing content marketing in their financial services marketing strategies to strengthen relationships with existing and potential clients As you know, content marketing in financial services refers to the words, images, and data that …..
The push and pull model is popular for optimizing sales tactics. E-commerce, manufacturing, and branded goods marketers in particular must employ a mix of both push comms an inbound pull factors What is push and pull distribution strategy? Push and …..
As the economy grows, power up your investment banking marketing activities to capitalize on the latest developments in the financial services sector and accelerate your profits As marketers in the financial services industry, we already know it’s critical to know …..
A case study focusing on eBay marketing strategy: The facts, figures, and strategy behind their highest quarterly revenue yet This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. In …..
There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape Financial Services marketers are …..
