With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2017
Our '60 seconds' infographic visualises what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! First published last year, we've now updated it for 2017, showing the statistics for the past three years.
Digital media presents a huge opportunity for marketers, but you need quality content to compete online. Read more about how to manage content marketing to overcome 'content shock' in our free managing Content Marketing in 2016 research report we published with HubSpot.
Managing Content Shock in 2017
All that content and constant bombardment with messages presents a huge issue for marketers who need to get their message heard through the storm. There's even a term for it…
3 key steps for fueling your performance with the latest news and information
Google Reader is long-gone as a way of keeping track of the latest developments in digital marketing. The important industry information on platform changes that we still need is out there but it is coming at us from more sources than most of us have the time to track effectively. The good news is that, with just a little planning, you can still stay on top of exactly the information that you need to fuel your own performance and also give your bosses, clients, co-workers and followers great reasons to be glad that they have you around.
Gathering business information is a full-time job for me; I publish a newsletter, Who's Blogging What, that highlights important blog posts for 20,000 subscribers working in social media and online marketing. Given this, Dave Chaffey of Smart Insights thought it would be useful…
The thinking behind our new summary of the latest, most critical developments in digital marketing
You'll know that Digital marketing develops fast. Really fast. So, it can be really difficult keeping up-to-date on the latest developments from the marketing platforms like Google and the social networks. Businesses and marketers who are agile can take advantage of testing the latest tools, techniques and insights to get an edge on their more laggardly competitors.
Given the rate of change, when we launched Smart Insights, one of our key aims was to help advise marketers on the digital marketing techniques that are most relevant to their personal and business success or, if you prefer, to help prevent you drowning in content. Some updates are critical and will massively affect marketing outcomes, others are interesting to know but unlikely to greatly affect your…