Chart of the Day: Using more than 10 hashtags per Instagram post could be damaging your visibility

Hashtags are one of the best ways to get your posts seen on Instagram. They can help pull your social media posts into topic-specific feeds, which can reach audiences beyond your current followers. Many businesses will often resort to using too many hashtags on one post in the hope of it getting more visibility. A recent study suggested that it is far more effective to keep your hashtag count to less than 10 hashtags per post. If you where to use relevant hashtags and keep the count below 10, it is suggested you could reach up to 25,000 engagements per post. Be careful if you use too many or the same hashtags in all your captions, you might be putting yourself at visibility risk or a shadow ban. This is when Instagram…

Chart of the Day: B2B buyers are 26% more likely to use Twitter

Social Media can have a strong impact on B2B Buyers, as they are influenced by information they find on your business. It is important to understand which social networks these customers are using to view your content, but how you are integrating your social media strategy into your wider marketing plans? Research by Global web index found that 26% of B2B buyers are more likely to use Twitter and 28% will follow a business on social media. Businesses who take note of this behaviour will be able to capitalise on the influence of social media and start to see a significant impact on growth and sales. Explore how your business can make the most of Social Media with our range of guides, and templates. Source: Global Web Index  Sample: Global Web index…

Our compilation of the latest social media statistics of consumer adoption and usage

Social networks are now so well established, that there are now a core 'top 5' social networks which doesn't change much from year-to-year. But, as we'll see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. We'll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.

2017 social media stats update

We'll keep this post updated during 2017 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll…

How to boost your social media marketing with the power of visual storytelling

On social media, cutting through the noise is no easy task. But it’s the question you have to ask yourself with every piece of content you aim at your customers — how do we make our story rise above the cacophony? As Picfair’s community and content manager, working with publishers and content creators across the globe daily, a constant theme in my work has been ensuring images are used to maximise the potency of any social media content. Here are some actionable steps to improve your visual storytelling on social media.

1. Be Human

The need for stories that strike an emotional chord has never been more important. Joe Pulizzi, CEO of Content Marketing Institute recently wrote: “In past years, a term that was frequently mentioned at Content Marketing World was “relevance.” Six years later, that sentiment has evolved…

Live streaming offers great opportunities, but without planning, you could be flirting with disaster.

You wouldn't be alone if you hadn't winced once or twice because of a social media blunder you'd seen unfolding or read about in the press. Perhaps you've spotted an offer that has gotten out of hand, seen an ill-thought-through initiative that's simply jumped on the bandwagon, or read about the totally inappropriate handling of a relatively simple error. Whichever it was, social media mistakes are easily done without proper planning. And let's face it, things move quickly in this industry. With the constant conversation and rapid developments amongst the different platforms, it's pretty likely that you'll have missed an update before you've even finished your morning coffee. So as we head into another year of exciting enhancements and who-knows-what new launches, we've launched a new…

Creating your social media strategy and tactical plan

1 - Building the strategy

noun Strategy / A plan of action designed to achieve a long-term or overall aim. First you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it. Tip – ensure your strategy is no more than 3-4 pages long. A strategy has to be concise and provide the governing principles that guide the plan. Below is a summary of key content to include in your strategy document.

1.1 - Strategy statement

A short, concise summary of what the strategy is aiming to achieve, broken down into bullet points. Below is an example…

Social media strategy and planning essentials series

This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how social needs to work as part of your overall marketing plan, not in isolation.

The role of a marketing calendar

Most organisations have a marketing calendar that outlines the key campaigns for the year, typically broken down into monthly cycles. As with the content calendar, I discussed in the previous article, this helps define the big campaigns, the key messages, promotions, CTAs and the channels through which they will be delivered. Social media needs to align with this calendar. Typically the most successful campaigns are executed across multiple channels simultaneously, promoting the same core message, albeit with a slightly different execution in each channel e.g. paid search campaigns typically use product and offer…

Social media strategy and planning essentials

First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan, so that social media isn’t in a silo but working in parallel with other channels. It isn’t a detailed plan of action – you’ll also need a plan but without a clear strategy, how do you prioritise the activities for a plan? Think strategy first, plan second. Even if you’re not actively involved in social…

Your LinkedIn and social media audience is an asset. Focus on nurturing relationships with them before you start worrying about how well you're managing your social media channels.

Between 75% and 97% of buyers are on-line, researching the type of services you provide right now and approximately 52% of them will buy something, immediately, as a result of this research. In fact, a recent study of social media demographics by author, marketer and speaker @WarrenKnight, indicates that 88% of all Pinterest users purchased a product they'd pinned. However, with many Pinterest users following big brands, it's not going to be easy for you to be included in the list of companies who benefit from this activity unless you've built and nurtured an audience. There is a growing movement, on the web, of marketing experts, who are suggesting that even some of the most revered social…

Social media strategy and planning essentials series

This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance of content. In this blog, I discuss a sensible way to approach content planning for your social media channels. Social media networks support multiple content formats and there has been rapid growth in the use of interactive formats, for example, carousel ads on Facebook. This flexibility of format (text, image, multi-image, video, carousel etc.) gives marketers the ability to experiment with different types of content to gauge how best to attract and engage social users. If people are the heartbeat of social media, content is the blood. It’s your content that people see and respond to, and that communicates your values and messages. But what content works? How do you plan what to…

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