Showing the huge impact of mobile marketing across web, social, display and email
The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google's smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly.
In our latest infographic with JBH Marketing, we've brought together all the most important changes in a single infographic to highlight the areas needing attention. The tipping point has now been passed, and large sites like Google and Facebook are now seeing a considerable majority of their traffic coming from mobile devices.