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Scarcely a day goes by without a new announcement from a social network or search engine which could theoretically have some impact on digital marketing. This leads marketers to spend vast amounts of time searching for and checking the latest updates, and then trying to work out if they will mean they need to change how they conduct their marketing.
That is why we've done the hard work of tracking, researching and assessing the marketing implications of the 17 most important updates so far this year from the major platforms that digital marketers use to promote their business. Now you can see at a glance what changes there have been this year, and click through to an article on each change to get analysis of the implications of the change. Well be updating the table regularly throughout the year, so you can see all the most important changes in one place.
Google starting to penalize sites using pop-ups
|Google assistant now making purchases for consumers|
Google to discontinue Google Site Search
|AdWords||Google announces its ‘Crawl Budget’ rules||AdWords to count cross device conversions as conversions by default||Google AdWords Account-level Call extension
|Facebook mimics LinkedIn, letting users apply for jobs within Facebook|
Facebook makes its ad offering more transparent
| Facebook algorithm counting reactions as more important than likes
Facebook ad 'stories' like feature to Messenger, called 'Messenger Day'
Facebook video Mid-roll Ads
|LinkedIn redesign simplifies site and puts focus on content|
|Instagram begins to introduce ads to its new ‘Stories’ feature|
Instagram rolls out Live video to all
|Instagram rolling out Geo-location Stickers|
|Snapchat||Snapchat seeks to entice marketers to its ad platform with two new features – Deep-linking and autofill|
|Pinterest Visual Search|
For more detailed information on all the significant updates from digital marketing channels, going back several years, expert members can download our digital media cheatsheet.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
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