How to use YouTube to increase awareness of your brand and encourage sales

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YouTube Marketing Guide

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How will the YouTube Guide help me and my business?

You will likely know that in many countries YouTube is the second largest search engine after Google. It is also one of the top 5 social networks in many countries, so videos that have ‘gone viral’ have transformed startup business or boosted the success of marketing campaigns.

This guide will help you use YouTube to grow your business through:

  • 1. Creating a YouTube marketing strategy. How to develop a planned approach to your video content leading to more traffic and ultimately sales.
  • 2. Ideas to engage your audience with video. Tools and methods to help you generate great ideas for your video content which support your marketing objectives. Includes 9 core types of business video to consider for YouTube.P
  • 3. Video promotion techniques. How to promote your videos so they receive a large number of views and a high level of engagement.
  • 4. Real life case studies. Many examples to inspire new approaches for promoting your brand through showing how YouTube has helped other businesses promote their brand.

About the YouTube Marketing Guide

About the author

Danny is director of Brainstorm Digital a mentor, trainer and speaker specialising in B2B social media strategy. You can follow him on Twitter or connect on LinkedIn.

What does the YouTube guide cover?

This guide is in 7 sections to help you create a plan and get ideas for using YouTube:

  • 1. Assess different ways you can use YouTube for marketing.
  • 2. Using YouTube to inform and educate your audience.
  • 3. Researching video content ideas.
  • 4. Using YouTube to support conversion.
  • 5. Leveraging the YouTube community to promote your video.
  • 6. Branding your YouTube channel.
  • 7. Increasing your reach and visibility.

Related guides: Video marketing guide

About this guide

This guide will help you use YouTube to grow your business through

What does the YouTube guide cover?

This guide is in 7 sections to help you create a plan and get ideas for using YouTube:

  • 1. Assess different ways you can use YouTube for marketing.
  • 2. Using YouTube to inform and educate your audience.
  • 3. Researching video content ideas.
  • 4. Using YouTube to support conversion.
  • 5. Leveraging the YouTube community to promote your video.
  • 6. Branding your YouTube channel.
  • 7. Increasing your reach and visibility.
Look Inside the YouTube Marketing Guide

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Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Social media marketing Toolkit

The YouTube Marketing Guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 13 other resources in the toolkit.

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