Email marketing & Enewsletter systems and software reviews 2016

Our recommendations and reviews on email marketing broadcast software options

Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing and sending Enewsletters. Today, email services are far more sophisticated when I first became involved with Email marketing 15+ years ago. The main changes are:

  • All Email services have some features of Marketing Automation including dynamic content, automated email sequences based on actions and lead-scoring scoring based on content interacted with (particularly important for B2B Email marketing)
  • Many email services are now part of broader 'Marketing Cloud services' particularly relevant for larger businesses. These are covered in our enterprise marketing cloud review

This post highlights some of the options for businesses of different sizes that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to me. It's an informal post I originally started on a previous site in 2005 to point marketers on courses to for a shortlist of suppliers to review and I've added to it and removed sites over the years. It also includes recommended reviews site.

I always recommend hosted (Email Service Provider or ESP, or SaaS) email marketing solutions rather than software since, in general, the reporting/tracking and bounce management capabilities of the cheaper desktop e-mail packages are inferior. There are also management problems with deliverability and blacklisting which are best managed by an external email service provider in my opinion.

Although you can use an email service provider in another country, I recommend using a local provider since this is easier for support and resolving deliverability problems locally. So I have highlighted UK Email marketing companies at the start of the list, but options for US and Asia Pacific are also covered.

The E-mail broadcast / management (E-mail Service Provider, ESP) solutions which are most cost-effective (below $50 per month for low volumes) recommended to me by delegates on my courses are as follows. I have grouped them by region, since often, local support is useful to deal with local deliverability issues.

2016 update: Free Email Marketing RFP Guide

Since I originally created this comparison around ten years ago I have updated it with new Email marketing services available in different countries which can give better local support.

Thanks to our sponsor Pure360, we're now able to offer this downloadable checklist of features to look for when choosing an email - it's free to all members on Smart Insights.

Since this post was originally posted on my blog 10 years ago, there have been huge changes in functionality of email systems. So in 2016, many Email marketing providers have expanded their services to include broader Marketing Automation features and Marketing Clouds that cover marketing communications across the full customer lifecycle. If you want to learn about our top recommendations in these categories see our Digital Marketing Tools 2016 guide, available as a free download to all Basic members.

Services comparing Email Marketing Software

Use publisher sites to compare criteria for email marketing systems side-by-side

In the next sections we have recommendations of ESPs we're familiar with who have local support which can be vital for timely response and knowledge of local deliverability issues.

Popular UK-based Email marketing systems most suited for small and medium businesses

  • NewZapp - a relatively low cost, capable UK-based solution
  • dotMailer - another cost-effective UK solution
  • Pure 360 - UK-based Email marketing specialists with options for SMEs and larger companies wishing to run trigger-based personalised Email marketing campaigns
  • Newsweaver - Offices in UK and Ireland with clients ranging from large multinationals to SMEs. Have examples of SMEs Email templates on their site
  • CommuniGator - a service focused on B2B Email marketing and Email marketing automation

European-based ESPs

Enterprise email service providers and Marketing Cloud providers with UK offices

These focus on providing services for large brands with complex needs of systems integration, higher quality support and delivery of services in different countries. Companies I have worked with in the UK at training days for their clients include:

Popular US-based Email broadcast services

  • MailChimp (US email service often recommended for its ease of use)
  • Constant Contact (again US-based but used widely in Europe)
  • Benchmark Email (a US-based email marketing platform with offices in Europe and worldwide). They differ from some of the other providers since along with ease-of-use and affordability, personalised support is included in all plans.

Asia Pacific Email management systems

Of course, there are literally hundreds of E-newsletter broadcast solutions and these represent the most widely used lower-cost options.

Key criteria to consider for an Email or Enewsletter system are - can the solution:

  1. Track E-mail response at an individual level? Essential for follow-up?
  2. Create automated email sequences for event-triggered or behavioural emails?
  3. Integrate with actions on a websites, e.g. search or browse a product category?
  4. Track campaign response across time / multiple campaigns?
  5. Integrate response with customer database?
  6. Manage profiling and subscription/unsubscribe?
  7. Bounces, e.g. Out-of-office auto-replies?
  8. Deliver WYSIWYG editing for marketing staff?
  9. Archived e-newsletters on web site?
  10. Is broadcasting straightforward?

Please add your comments on other systems or suppliers you can recommend, or not!

Share your thoughts

  • Davis commented on January 19, 2017

    I am recommending, because of the cost and no need to host own servers. Has all the features needed. Only $0.10 per 1000 emails. There is also free tier (2,000 emails/day)

  • I would like to add another cost effective and efficient email automation tool which is the EasySendy Pro . it has over 12 SMTP relay server integration which helps you to send 10,000 emails to 2000 subscribers for free. loaded with cool features like email list segmentation and autoresponder facility this is one the leading marketing tool! check out more here !

  • I would suggest you to try Utixo mailing platform, it’s simple effective and cheap.
    ask me for a promotional code

  • I’ve been using StreamSend for a couple clients. It’s not as well known, but they’ve been around a while and the pay-per-email model really works if you have a large client/prospect base and only email once or twice per month.

  • Stephanie commented on June 13, 2016

    You can try as your UK based ESP.

  • Roman commented on June 2, 2016

    So recently we’ve decided to part ways with our email marketing service provider (I’m not saying which one, but it’s on the list there above) and I was given a task of finding an alternative. This is what I came across after several minutes of googling – sendpulse. They give you a nice easy to use drag’n’drop email template editor that outputs responsive HTML designs viewable on all modern platforms and provide the tools to perform segmented and cleverly personalized mailings. You have detailed statistics and split-testing at your disposal to analyze the results and base your strategic choices on. There’s also a powerful and well-documented API and an SMTP integration feature to really achieve that fusion with your web-project, CRM, CMS or mailing system. If you need even more coverage and reach they provide WebPush notification and SMS services as well.

  • JCalvo commented on April 8, 2016

    Thanks for the review Dave, please add Latinamerica ESP in the next edition, include the leader ESP in the región with operation in Chile, Argentina, Bolivia, Peru, Ecuador, Colombia, Brasil, Mexico and Spain, with +900 clients Pushing the innovation in Email Marketing services and with local support.

  • Please, add also Clever Sender, email service provider which operates globally and has data centers in multiple locations. The key advantage of Clever Sender is that except excellent tool you can also get dedicated email marketing professionals who know the platform inside and out and can design the right email marketing strategy for you.

  • Great review indead! Thank you.

    Would you mind to consider including in the next update of the article? It’s also European-basee ESP.

  • Richard commented on October 26, 2015

    Here’s a great price comparison chart of the main providers

  • MArco commented on June 9, 2015

    The problem is that all services are flat in terms of price when in fact they are very different in terms of easiness of use and even more in level of personalized support.

    Constant Contact ( in a great example of doubled worth in a slightly higher price. In terms of email marketing for small business it rocks:)

  • Sahan dineth commented on May 29, 2015

    Email marketing master Collection by David eisner helped me a lot to get immediate advantages over the ever-growing competition in email marketing.
    It provides 30 day money back guarantee asking no questions.
    Get more information here.

  • Add to the list as it has a pay as you send package as well as a low cost monthly package with a full analytics suite and social media integration. The drag and drop template builder is very simple and therefore lends itself very well to being used by the owner manager/marketing manager who does not have access to a design agency for template creation.

  • Laura Brown commented on May 12, 2015

    Interesting post! I like I believe it´s officially from Brazil. It´s very easy to do for example an A/B test and there are real-time reports.

  • Thomas Garcia commented on April 18, 2015

    I have used in my personal capacity for email marketing related to my blog. I have to say first and foremost that the design of the site is very nice, and it’s really easy to get around. I will say that setting up an email can be unintuitive even for experienced email marketers.

  • Would like to share a support software & feedback community option to increase site visitor engagement as well as lead generation. Take a look at Helprace here:

  • mailchimp is the best one for email marketing campaigns

  • Merav commented on January 30, 2015

    The best place I found for email campaigns and online PR was I started with email blasts, and now I use it for social media,
    SMS campaigns, and a few other things. I find it easy-to-use and relatively
    inexpensive. You should give it a try.

  • Jennifer_Watkiss commented on January 29, 2015

    Shameless plug here for Adestra, an easy-to-use UK born and bred ESP, with enterprise functionality for established and growing brands alike, and award-winning service & support.

  • I have used Mail chimp for email campaigns. I think it was good. But have problem with their api setup. I have to more time for setup their api but it is not working. Also i have used one data company who provide me data. This company called Latest Database. I did

    buy mailing list from this company. I think it was good data. Can any one please tell me how to setup mail chimp api key?

  • Marcus Bointon commented on July 19, 2014

    Bear in mind that since the suspension of the safe harbour agreement (in March 2014), it’s more or less illegal to export any user data from the EU (inc UK) to the US without explict permission, which it’s extremely unlikely that you have. That means that if you are in the EU, you should not use a US-based service.
    Meanwhile, like C.W. on here, I’d recommend for all you EU marketers.

  • Ned commented on July 7, 2014 has a free version that does the trick.

  • Panos commented on July 1, 2014

    Email marketing service?
    Or Email marketing software?
    Server-based? Desktop based?
    What is better to use?
    Perhaps this basic guide will be helpful to some. It is based on years of experience and genuine user concerns.

  • Karren Barlow commented on June 8, 2014

    I would try checking it out Lucidpress! They have a free newsletter software that is really helpful!

  • buy mailing list commented on June 3, 2014

    In direct promoting solely those folks are targeted who definitely are likely to want to consider your current business’ present. Prospects are outlined inside particularly created lists referred to as company buy mailing list. The actual potential prospects are identified employing several exploration instruments in addition to methods including web 2 . 0, phone internet directories, company internet directories, and so on.

  • Ben commented on May 7, 2014

    Pure360’s customer service will help you set up your campaign and improve it along the way. Would recommend.

  • – a brand new entry that is easier than… well… everything.

    Flowmail provides some really unique features for those looking for a simpler solution to mobile friendly, scheduled newsletters. Group based contact management and a nifty drag-n-drop editor to get you on your way.

    Take a look (and please, add us to the list).

  • PJ commented on March 27, 2014

    I’ve reviewed the pricing for Pure360 and it’s a bit higher upfront but all costs are included like free Litmus testing

  • PeterKenzi commented on March 24, 2014

    Another great piece of software for sending newsletters directly from the local computer is NewsTurbo (

  • Christina Nikolova commented on March 12, 2014

    Good gob with the post, Dave.
    I am working at Deskgod, Email automation for small online businesses + all other tools necessary to manage the sales funnel of your website well. I think it is good to mention it here.
    Continuing following these comments 😉

  • Tom Howes commented on February 27, 2014

    Hi Everyone, please contact me if you are looking for the next step in email marketing – natural progression from Mailchimp and other entry level platforms.

    Tom Howes -Pure360

  • Anu commented on February 25, 2014

    Try this simple and user friendly email marketing solution, Inout Mailing List Manager “”.

  • nasir uddin commented on December 26, 2013
  • Microsoft commented on November 13, 2013

    If you want a easy to use system rich in functionality with great support and service i would advise speaking with Campaignmaster best platform around today by a mile.

  • raymondweil commented on August 20, 2013

    PURE360 is absolutely rubbish. One the representatives that was looking after our account ending up leaving without us knowing and they deleted our whole email database which we spent years building. We use MailChimp now and it is fantastic.

  • Marcel Corona commented on August 12, 2013

    What I do not like about any of these is that they are too expensive and full of BS sometimes. For Opt In subscribers I stick to Fluttermail while I handle
    all my purchased leads with and convert them into subscribers.

  • Jeniffer Maben commented on August 9, 2013

    I am using Mailchimp for E-mail marketing. Its nice working and
    affordable. Mailchimp is most suitable for me because of Its integration
    with Live2Support

    live chat software. I have embedded a chat
    icon on mail copy so that receiver can chat immediately with me if they
    like our service. Great package (Mailchimp and Live2Support)

  • millerdavid commented on August 8, 2013

    great blog .the customer satisfaction is the most important thing in this business
    Email Marketing

  • millerdavid commented on August 8, 2013


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  • Sara commented on July 12, 2013

    Pure360’s customer service is poor to say the least. Do not have an account manager. Never speak to the people who sold us the package and have issues every time we use to do with receiving emails. Takes hours to upload a list with just 1 name in. It just feels like they take your money then don’t care about offering you a good service or supporting staff members.

  • prasad dasari commented on July 11, 2013

    hi ,

    i want to use e mail software, please suggest me which one could be the best.

  • Mike commented on June 10, 2013

    I was using a couple different sites like Hypermail and mailchimp but im a prospector and iv done a little research and this company EmailAlien looks promising cant wait for there launch

  • Hi I am Ashok Bhamla ! offering Bulk Email Solutions with cost effective plans and 99% success rate of delivering it right into the email

    inbox.I Have Already 100 Clients who are already using my service.

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  • KC commented on April 6, 2013

    Blastermate is offering beta testers free newsletters for up to 750 contacts for life:

  • hi…

    Good Insight by SmartInsight 🙂

    just a recommend if you would like to add in Asia Pacific

    harsh shah

  • S.C commented on March 19, 2013

    I’ve been with Mailchimp, dotmailer, campaign monitorand now om on the search again.

    Mailchimp have great prices, but limited support as they are based in the US so frustrating if you need them in UK times.

    Dotmailer are pricey and seem to keep on trying to sell you added packages which is really annoying. Also there support is shocking and the dedicated account manager is just a sales person.

    Campaign monitor – takes a long time to process lists and approve etc. They have a really nice reporting system but support is poor as they again are not UK based.

    The search goes on….does anyone know a good ESP that sends unlimited emails to 50k list without any time delays?

  • James Butler commented on January 17, 2013

    Great post! Email tracking is key. When you can see what each recipient does with your email (how long they had it open, etc.) it really helps. Actually, there is a really cool new software available from Vorexa. They’re taking the email marketing world by storm. They offer a totally out-of-the-box solution called MindReader that apparently does just that!

  • TJ commented on October 9, 2012

    From iContact i move to , easy to use platform.

  • C.W. commented on September 17, 2012

    I moved from Mailchimp to Smartmessages, a UK based email service. I can highly recommend them, great service.

  • David Heller commented on September 5, 2012

    Just to share my experience:
    I used to use mailchimp but I’ve found to be much cheaper. Personally I prefer their system aswell – their editor just seems more intuitive.

    • Peter S commented on September 5, 2012

      I’ve used both of those for a while now, along with many others. Marketmailer used to be a bit sub par, but way better value. But they upgraded it and kept the prices the same as before, now I only use MM 🙂

  • L.C commented on August 6, 2012

    I recommend UK based little green plane, Brilliant software and easy to use.

  • BSWR commented on May 15, 2012

    I have been using WizEmail. Whilst,on the face of it, this system seems quite useful, the staff have made a catalogue of errors from day 1 and have demonstrated everything from mild incompetence to a total lack of customer service or concern. I have had an ongoing problem since Friday afternoon (it’s Tuesday evening now) and, whilst they have made attempts to resolve it, progress has been slow. We approached a resolution at 18.00 this evening but, without waiting to ensure it had finally been resolved when a) they knew I had to satisfy a client this evening and b) they knew I was testing it, everyone went home (for the sake of 30 minutes on their part when it has cost me hours)!


  • Dialla commented on April 23, 2012

    I have heard about a private company who claims to provide aweber clone…AwebDesk Software.
    Not sure I will check that soon,but it would be wonderful to run own aweber system on own server.

  • Good sharing. Of course, email marketing is still efficient! Do not try to build links with software!! This is my suggestion. Well, if you want to get traffic, you can try email marketing. It’s very efficient.

  • Stan Arnold commented on January 31, 2012

    One of the key things I need is a NO TEMPLATE option. I also want drag and drop and well written instructions. I use NewZapp – but only for a few months more. It is complex, full of glitches and generally poorly put together. Average time to send a one page/one image e-shot – 4 hours. Be prepared to lose the will to live.

    • Shaun commented on September 9, 2013

      Totally agree. Not only are you pretty limited in terms of template, the built in text editor is super frustrating & glitchy. It also has a tendency not to load when using Google Chrome.

      Their support is pretty good, and their reports system is excellent…however, you will tear your hair out trying to do simple tasks like write a paragraph.

  • Lori P commented on January 12, 2012

    Currently using MailChimp but UK based and have now taken a look at DotMailer which might well be a good substitute. MailChimp does have some great videos and learning tools, but the principles once understood should apply across the board so… Thanks!

  • Great sharing. Also share with you iKode Newsletter Server which offers thoughtful email marketing service.

  • Omnistar Mailer http://www.omnistarmailer is a great email marketing tool.

  • I recommend another SAAS Email Marketing Service Provider

  • Sid commented on November 3, 2010

    Nice list.

    Campaign Monitor is an Australian company.

  • Hi Dave,

    Thank you very much for this interesting post 🙂

    Forrester Research is another excellent resource, and you can download a copy of the most recent Forrester Waveâ„¢ Email Marketing Service Providers report here:

    Best wishes


    • Dave Chaffey commented on November 3, 2010

      Thanks Peter, I hope you’re well.

      The Forrester Wave report is also a useful way of comparing Email marketing providers although it is US-centred and doesn’t include some big UK-based providers.

      I deliberately haven’t included the likes of e-Dialog, eCircle, Concep, Responsys, ExactTarget, StrongMail, Experian/CheetahMail, Silverpop and Epsilon since the post is mainly intended for SMEs and AFAIK these ESPs don’t have low-cost services for low-volume senders to compete with the likes of Constant Contact, MailChimp. I’m happy to be corrected of course. I was thinking of sub-£100/per month options.

      That said I do find many UK mid to large companies attending my workshops using these when we discuss, so thanks for flagging up these corporate level systems. The Econsultancy Email Buyers Guide also covers many of these.

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