Email marketing & Enewsletter systems and software reviews

Our recommendations and reviews on email marketing broadcast software options

I am often for recommendations for affordable E-mail broadcast software packages for Email marketing, E-newsletters or Ezines.

This guide highlights some of the options that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to me. It’s an informal post I originally started on a previous site in 2005 to point marketers on courses to for a shortlist of suppliers to review and I’ve added to it and removed sites over the years.

I always recommend hosted (Email Service Provider or ESP) email marketing solutions rather than software since, in general, the reporting/tracking and bounce management capabilities of the cheaper desktop e-mail packages are inferior. There are also management problems with deliverability and blacklisting which are best managed by an external email service provider in my opinion.

Although you can use an email service provider in another country, I recommend using a local provider since this is easier for support and resolving deliverability problems locally. So I have highlighted UK Email marketing companies at the start of the list, but options for US and Asia Pacific are also covered.

The E-mail broadcast / management (E-mail Service Provider, ESP) solutions which are most cost-effective (below $50 per month for low volumes) recommended to me by delegates on my courses are as follows. I have grouped them by region, since often local support is useful to deal with local deliverability issues.

2015 update: Free Email Marketing RFP Guide

Since I originally created this comparison around ten years ago I have updated it with new Email marketing services available in different countries which can give better local support.

Thanks to our sponsor Pure360, we’re now able to offer this downloadable checklist of features to look for when choosing an email – it’s free to all members on Smart Insights.

Services comparing Email Marketing Software

Use these to compare criteria for email marketing systems side-by-side

In the next sections we have recommendations of ESPs we’re familiar with who have local support which can be vital for timely response and knowledge of local deliverability issues.

Popular UK-based Email marketing systems most suited for small and medium businesses

  • NewZapp – a relatively low cost, capable UK-based solution
  • dotMailer – another cost-effective UK solution
  • Pure 360 – UK-based Email marketing specialists with options for SMEs and larger companies wishing to run trigger-based personalised Email marketing campaigns
  • Newsweaver – Offices in UK and Ireland with clients ranging from large multinationals to SMEs. Have examples of SMEs Email templates on their site

A European-based ESP

  • ExpertSender – an ESP for medium-sized and enterprise-grade companies offering segmentation, marketing automation, throttling, IP volume balancing, list scalability and content management. With offices located in the US, EU, Russia and China it deploys 15 billion email messages annually

  • GetResponse (an affordable ESP with clients in the EU and UK, but also popular in North America and elsewhere. It features an easy to use web based interface and email creator)

Enterprise email service providers with UK offices

These focus on providing services for large brands with complex needs of systems integration and delivery of services in different countries. Companies I have worked with in the UK at training days for their clients include:

Popular US Email broadcast services

Asia Pacific Email management systems

Of course, there are literally hundreds of E-newsletter broadcast solutions and these represent the most widely used lower-cost options.

Key criteria to consider for an Email or Enewsletter system are – can the solution:

  1. Track E-mail response at an individual level? Essential for follow-up?
  2. Create automated email sequences for event-triggered or behavioural emails?
  3. Integrate with actions on a websites, e.g. search or browse a product category?
  4. Track campaign response across time / multiple campaigns?
  5. Integrate response with customer database?
  6. Manage profiling and subscription/unsubscribe?
  7. Bounces, e.g. Out-of-office auto-replies?
  8. Deliver WYSIWYG editing for marketing staff?
  9. Archived e-newsletters on web site?
  10. Is broadcasting straightforward?

Please add your comments on other systems or suppliers you can recommend, or not!

  • Peter Duffy

    Hi Dave,

    Thank you very much for this interesting post :)

    Forrester Research is another excellent resource, and you can download a copy of the most recent Forrester Waveâ„¢ Email Marketing Service Providers report here:

    Best wishes


    • Dave Chaffey

      Thanks Peter, I hope you’re well.

      The Forrester Wave report is also a useful way of comparing Email marketing providers although it is US-centred and doesn’t include some big UK-based providers.

      I deliberately haven’t included the likes of e-Dialog, eCircle, Concep, Responsys, ExactTarget, StrongMail, Experian/CheetahMail, Silverpop and Epsilon since the post is mainly intended for SMEs and AFAIK these ESPs don’t have low-cost services for low-volume senders to compete with the likes of Constant Contact, MailChimp. I’m happy to be corrected of course. I was thinking of sub-£100/per month options.

      That said I do find many UK mid to large companies attending my workshops using these when we discuss, so thanks for flagging up these corporate level systems. The Econsultancy Email Buyers Guide also covers many of these.

  • Sid

    Nice list.

    Campaign Monitor is an Australian company.

  • robertflorish

    I recommend another SAAS Email Marketing Service Provider

  • Scott Long

    Omnistar Mailer http://www.omnistarmailer is a great email marketing tool.

  • service management software

    Great sharing. Also share with you iKode Newsletter Server which offers thoughtful email marketing service.

  • Lori P

    Currently using MailChimp but UK based and have now taken a look at DotMailer which might well be a good substitute. MailChimp does have some great videos and learning tools, but the principles once understood should apply across the board so… Thanks!

  • Stan Arnold

    One of the key things I need is a NO TEMPLATE option. I also want drag and drop and well written instructions. I use NewZapp – but only for a few months more. It is complex, full of glitches and generally poorly put together. Average time to send a one page/one image e-shot – 4 hours. Be prepared to lose the will to live.

    • Shaun

      Totally agree. Not only are you pretty limited in terms of template, the built in text editor is super frustrating & glitchy. It also has a tendency not to load when using Google Chrome.

      Their support is pretty good, and their reports system is excellent…however, you will tear your hair out trying to do simple tasks like write a paragraph.

  • free newsletter software

    Good sharing. Of course, email marketing is still efficient! Do not try to build links with software!! This is my suggestion. Well, if you want to get traffic, you can try email marketing. It’s very efficient.

  • Dialla

    I have heard about a private company who claims to provide aweber clone…AwebDesk Software.
    Not sure I will check that soon,but it would be wonderful to run own aweber system on own server.

  • BSWR

    I have been using WizEmail. Whilst,on the face of it, this system seems quite useful, the staff have made a catalogue of errors from day 1 and have demonstrated everything from mild incompetence to a total lack of customer service or concern. I have had an ongoing problem since Friday afternoon (it’s Tuesday evening now) and, whilst they have made attempts to resolve it, progress has been slow. We approached a resolution at 18.00 this evening but, without waiting to ensure it had finally been resolved when a) they knew I had to satisfy a client this evening and b) they knew I was testing it, everyone went home (for the sake of 30 minutes on their part when it has cost me hours)!


  • L.C

    I recommend UK based little green plane, Brilliant software and easy to use.

  • David Heller

    Just to share my experience:
    I used to use mailchimp but I’ve found to be much cheaper. Personally I prefer their system aswell – their editor just seems more intuitive.

    • Peter S

      I’ve used both of those for a while now, along with many others. Marketmailer used to be a bit sub par, but way better value. But they upgraded it and kept the prices the same as before, now I only use MM :)

  • C.W.

    I moved from Mailchimp to Smartmessages, a UK based email service. I can highly recommend them, great service.

  • TJ

    From iContact i move to , easy to use platform.

  • James Butler

    Great post! Email tracking is key. When you can see what each recipient does with your email (how long they had it open, etc.) it really helps. Actually, there is a really cool new software available from Vorexa. They’re taking the email marketing world by storm. They offer a totally out-of-the-box solution called MindReader that apparently does just that!

  • S.C

    I’ve been with Mailchimp, dotmailer, campaign monitorand now om on the search again.

    Mailchimp have great prices, but limited support as they are based in the US so frustrating if you need them in UK times.

    Dotmailer are pricey and seem to keep on trying to sell you added packages which is really annoying. Also there support is shocking and the dedicated account manager is just a sales person.

    Campaign monitor – takes a long time to process lists and approve etc. They have a really nice reporting system but support is poor as they again are not UK based.

    The search goes on….does anyone know a good ESP that sends unlimited emails to 50k list without any time delays?

    • S.C

      Also tried Getresponse and Madmimi – Both waste of time….

    • Dave Chaffey

      Thanks for the feedback – useful experience to share there.

      Could you paste your question into our Answers forum: – it can be anonymous if needs be.
      I will then also ask in our Linked In group.


    • F S
    • Tom

      S.C Pure 360, whats your contact number?

  • Harsh Shah


    Good Insight by SmartInsight :-)

    just a recommend if you would like to add in Asia Pacific

    harsh shah

  • KC

    Blastermate is offering beta testers free newsletters for up to 750 contacts for life:

  • Ashok Bhamla

    Hi I am Ashok Bhamla ! offering Bulk Email Solutions with cost effective plans and 99% success rate of delivering it right into the email

    inbox.I Have Already 100 Clients who are already using my service.

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  • Mike

    I was using a couple different sites like Hypermail and mailchimp but im a prospector and iv done a little research and this company EmailAlien looks promising cant wait for there launch

  • prasad dasari

    hi ,

    i want to use e mail software, please suggest me which one could be the best.

  • Sara

    Pure360’s customer service is poor to say the least. Do not have an account manager. Never speak to the people who sold us the package and have issues every time we use to do with receiving emails. Takes hours to upload a list with just 1 name in. It just feels like they take your money then don’t care about offering you a good service or supporting staff members.

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  • millerdavid

    great blog .the customer satisfaction is the most important thing in this business
    Email Marketing

  • Jeniffer Maben

    I am using Mailchimp for E-mail marketing. Its nice working and
    affordable. Mailchimp is most suitable for me because of Its integration
    with Live2Support

    live chat software. I have embedded a chat
    icon on mail copy so that receiver can chat immediately with me if they
    like our service. Great package (Mailchimp and Live2Support)

  • Marcel Corona

    What I do not like about any of these is that they are too expensive and full of BS sometimes. For Opt In subscribers I stick to Fluttermail while I handle
    all my purchased leads with and convert them into subscribers.

  • raymondweil

    PURE360 is absolutely rubbish. One the representatives that was looking after our account ending up leaving without us knowing and they deleted our whole email database which we spent years building. We use MailChimp now and it is fantastic.

  • Microsoft

    If you want a easy to use system rich in functionality with great support and service i would advise speaking with Campaignmaster best platform around today by a mile.

  • nasir uddin
  • Anu

    Try this simple and user friendly email marketing solution, Inout Mailing List Manager “”.

  • Tom Howes

    Hi Everyone, please contact me if you are looking for the next step in email marketing – natural progression from Mailchimp and other entry level platforms.

    Tom Howes -Pure360

  • Christina Nikolova

    Good gob with the post, Dave.
    I am working at Deskgod, Email automation for small online businesses + all other tools necessary to manage the sales funnel of your website well. I think it is good to mention it here.
    Continuing following these comments ;)

  • PeterKenzi

    Another great piece of software for sending newsletters directly from the local computer is NewsTurbo (

  • PJ

    I’ve reviewed the pricing for Pure360 and it’s a bit higher upfront but all costs are included like free Litmus testing

  • Jon Thorpe – a brand new entry that is easier than… well… everything.

    Flowmail provides some really unique features for those looking for a simpler solution to mobile friendly, scheduled newsletters. Group based contact management and a nifty drag-n-drop editor to get you on your way.

    Take a look (and please, add us to the list).

  • Ben

    Pure360’s customer service will help you set up your campaign and improve it along the way. Would recommend.

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  • Karren Barlow

    I would try checking it out Lucidpress! They have a free newsletter software that is really helpful!

  • Panos

    Email marketing service?
    Or Email marketing software?
    Server-based? Desktop based?
    What is better to use?
    Perhaps this basic guide will be helpful to some. It is based on years of experience and genuine user concerns.

  • Ned has a free version that does the trick.

  • Marcus Bointon

    Bear in mind that since the suspension of the safe harbour agreement (in March 2014), it’s more or less illegal to export any user data from the EU (inc UK) to the US without explict permission, which it’s extremely unlikely that you have. That means that if you are in the EU, you should not use a US-based service.
    Meanwhile, like C.W. on here, I’d recommend for all you EU marketers.

  • Latest Database

    I have used Mail chimp for email campaigns. I think it was good. But have problem with their api setup. I have to more time for setup their api but it is not working. Also i have used one data company who provide me data. This company called Latest Database. I did

    buy mailing list from this company. I think it was good data. Can any one please tell me how to setup mail chimp api key?

  • Jennifer_Watkiss

    Shameless plug here for Adestra, an easy-to-use UK born and bred ESP, with enterprise functionality for established and growing brands alike, and award-winning service & support.

  • Pingback: Email marketing & Enewsletter systems and software reviews -()

  • Merav

    The best place I found for email campaigns and online PR was I started with email blasts, and now I use it for social media,
    SMS campaigns, and a few other things. I find it easy-to-use and relatively
    inexpensive. You should give it a try.

  • haris awais

    mailchimp is the best one for email marketing campaigns

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