Please tell us which day(s) you think are best and why
“Which day of the week is best for sending email?” has been a common question since marketers started email marketing. As with a lot of questions about good practice, the right answer is : “it depends“, but it’s fun to speculate. The answer especially depends on whether you are marketing to a consumer or business audience. Regardless, it’s definitely something you should trial and test.
I’d be interested to hear what you think, so please add your thoughts to the comments and I’ll send whoever submits a copy of my “Total Email Marketing Book” for the most useful/amusing answer shared. If you can be specific about which days you have found have worked best or tests you have performed, then that would be especially interesting. I look forward to reading your answers!
I was thinking about this question once again because I was reviewing new data from the excellent Retail Email Blog which has a regular index of the best day of the week to send an email based on popularity of different days amongst US retailers. Here is their latest compilation which shows a fairly even distribution, but with Monday, Thursday and Friday being higher. Although this is a US, retail focus, let me know your throughs for different markets.
As food for thought, here are some reasons way it may be good to select or test each day based on this data and my experience:
- Saturday – Well this is the lowest volume day of the week, so you have the least competition!
- Sunday – I don’t understand why this is so high compared to Saturday – it does tend to be higher in web analytics than Saturday though.
- Monday – Relatively high, but often everyone is busy and the web analytics show volume is low. It makes sense in some markets like financial services where a decision is maybe made at the weekend and acted on on Monday.
- Tuesday – Traditionally the most popular day of the week for visits to a B2B site.
- Wednesday – Looks like an OK option since relatively low volume
- Thursday – Volume creeping up again as consumer mailers look to reach people before payday and the weekend
- Friday – Again a high volume since email may be read in work on Friday and at home over the weekend also – high competition though! FWIW We send our enewsletter on Friday since business folk may be winding down at the end of the week, although just as likely they’re chasing deadlines. We find readers browse it on the weekend.
So that’s what I think – now please let us know what you think. TIA!