Digital Marketing Megatrends 2017
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"Which day of the week is best for sending email?" has been a common question since marketers started email marketing. As with a lot of questions about good practice, the right answer is : "it depends", but it's fun to speculate. Ideally you want your email to arrive in the inbox of as many people as possible when they're sitting at their desk or picking up emails on go via smartphone. Greater impact will also be helped when there is less competition in the inbox from other email marketers. So Saturday and Sunday can be best for this.
The answer will vary depending on whether you are marketing to a consumer or business audience. Regardless, it's definitely something you should trial and test.
Here is some of the latest research on the best day of the week to send an email from Propellor CRM. What do you make of it? It's not clear how they have isolated the segments such as B2B workaholics against normal and the precise sources aren't given, but it still prompts interesting questions of which day is best - for me it suggests:
I was thinking about this question when I originally wrote post this because I was reviewing new data from the excellent Retail Email Blog which has a regular index of the best day of the week to send an email based on popularity of different days amongst US retailers. Here is their latest compilation which shows a fairly even distribution, but with Monday, Thursday and Friday being higher. Although this is a US, retail focus, let me know your throughs for different markets.
As food for thought, here are some reasons way it may be good to select or test each day based on this data and my experience:
So that's what I think - now please let us know what you think. TIA!
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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