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As a product and/or service provider, one way of reaching your customers is through email. It is one of the least expensive methods of connecting with your clients. You create a well-crafted message and simply send them to your recipients. Then, you sit tight and wait for your recipients to respond back.
Sounds easy right?
Well, it’s not that simple. People get bombarded by a lot of emails every single day and most of them get overlooked. Your email message can be one of them.
Think about this; you’re not the only business sending emails to your clients. You might be competing with thousands of other businesses for a single person’s attention. Plus, you might be competing with your recipient’s family and friends for attention.
Then, how will you place your message across and get your recipients to take action?
Studies have been made to find out the best times to send email messages depending on the goal you want to achieve. Fortunately, below is an infographic, myMail prepared that will show you when you should send messages to get your point across.
By Robert Allen
I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.
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