10 Delightful Email Design Trends to Flatter Your Subscribers

You've got mail! The design is quirky, colors bright and beautiful, and there’s an oh-so-amazing GIF. You love it at first sight! Psychologists have researched to find out that we take 1/10th of a second to form an impression, and only a long term experience is capable of altering it. So the point is… YOUR EMAILS MUST HAVE THE WOW FACTOR. People love novelty, and more engaging the novelty, the merrier. Email marketers, the smart ones, have always gone with the flow, embracing new discoveries and paying heed to new age demands. That's why I'm presenting some amazing email design trends that I feel will having a big impact this year.

Roll Out the Red Carpet for These Delightful Email Design Trends

Long live the GIF: How many GIF emails did we see in 2016? Countless. A GIF gives movement to a static image. And with…

Interactive, creative and innovative emails to inspire your 2017 email marketing.

Email marketing consistently ranks as one of the most effective marketing channels in terms of ROI. But to stand out in a crowded field you need to optimise for device, utilise the latest technology, and have compelling creative. Without any of this crucial trio your email will fall flat. It's all very well telling marketers they need to use dynamic email with creative designs and attention grabbing copy, but it's very different to actually produce it. Often the best way to get inspiration for your own campaign is to see examples of effective email campaigns that you can draw upon. That's way we're giving you 6 examples of creative and effective dynamic content emails to inspire you in 2017.

1. Knomo - Scalable design for mobile optimization

As you can see from the desktop and mobile versions of this email from Knomo, by…

Chart of the Day: Simple vs complex subject lines

Many email marketers keep their subject lines simple and short, but are these causing recipients to fail to read on? "Not only does this study suggest that complex language leads to greater email engagement, but it also once again proves the value of testing and optimisation." ~ Nikki Gilliland @ Econsultancy The Automatic Readability index uses the number of characters to gauge the understandability of a piece of text. And that is what is used to create this rather complicated chart. The chart shows a steady gradient increase in open% and CTO% as the complexity of the subject line increases. The difference may seem diminutive, but remember that this chart is working on a scale of billions of sends. So it can lead to some significant changes. Before you start making drastic changes, remember to A/B test your subject lines to see if this appeals to your…

Dan Grech Interviews Teri Rosenbaum, Uber's Head of Email in the UK & Ireland for the latest edition of 'No BS Email Marketing'

[Editor's note: This interview is a taster for a new, free guide : No BS Email Marketing, 2nd edition. It's a great resource for all marketers interested in email and CRM. You can download it for free today from here].

I’m an email marketing manager for Uber in the UK and Ireland, with a focus on  communicating with our drivers. Prior to this, I spent seven years at a small app startup in Southwest London, where I ended up doing a lot of email. I’ve been at Uber for almost a year - since last September. One of my major achievements here has been winning an award for customer obsession. I guess it’s my…

Dynamic content features are key to making your emails more engaging

Email marketing over the years has evolved in leaps and bounds. In fact, what seemed impossible in the previous decade can now be easily achieved with help of HTML-based emails. Rich design layouts including visual delights like photos, videos to GIF’s are all epitomes of a HTML-rich email. This drastically improves customer experience, boosts customer engagements and in turn increases sale possibilities. Studies have revealed that personalized emails improve click-through rates by 14% and conversion rates by 10%. Dynamic content can allow you add personalisation into your emails. If you have not already implemented it, this should be something you are working towards. In the below Email example from EEC, you can see the subscribers in U.S receive greetings for their Independence Day and non-U.S subscribers are greeted with a Rocking Summer, all thanks to Dynamic Content.

How Dynamic Content in Email Works

What is dynamic content and how can you use it to meet your objectives?

Any marketer will tell you that email marketing can be an excellent way of generating interest and revenue. In fact, almost three quarters of marketers (73%) think email marketing offers an ‘excellent’ to ‘good’ return on investment (Source: Email Marketing Industry Census 2016). But how can you ensure your email messages really stand out from the crowd and go that little bit further to help your organisation meet its marketing and revenue objectives?

Dynamic content…the future of email marketing?

So what exactly is dynamic content? In short, it is any type of content that adjusts automatically so it can add immediate impact and help to make your messages more interesting and memorable. Not only does it make it easier for your brand to stand out in the inbox, but it’s a great step towards one-to-one communication. If you ignore the…

How to engage your audience by optimising every feature of your email

Every email that you send to your clients has distinct elements. There’s the subject line, of course, as well as  headline and body, to name just a few. And every single one of those elements has a distinct role to play in emails that are either engaging and often read versus those that quickly land in the “trash” folder. Take the body of an email: If your customers feel like they’re reading a generic piece of information that’s crafted for everyone, and not specifically for them, they’ll be turned off. That points to the importance of data gathering as a part of the email-crafting process. The more you know about customers beyond that email address—who they are, how old they are, what they like and don’t like—the more likely you can create sub-groups of emails that offer benefits and reasoning…

5 tactics for more engaging email in 2016

Email is the most misunderstood tactic in marketing. We’ve all heard the oft-referenced statistic that email’s ROI can be as much as $130 per dollar spent. That idea gave rise to the perception that email is a cheap, easy way to generate high returns. And that’s why so many brands treat email as a money button: Press send, get cash. Of course, that attitude doesn’t leave much room for creativity. Email does present enormous earning potential, but that potential often remains untapped because so many marketers are stuck in 1999. They see email as merely a workhorse moneymaker instead of a source of inspiration and brand engagement. Email strategies can do more than serve marketers. When done well, they can also serve their recipients. For example, after I bought a Karma Go, I started using the hotspot device like crazy. After a number of…

Simple messaging, clean design and the use of white space to steer the eye are key to effective email designs.

While many companies do email marketing effectively, the ones that don’t often are slow to learn from their mistakes. Companies will spend big marketing budgets only to be disappointed with their results, and are often left unaware of what went wrong with the campaign. One key to getting your email marketing campaign right, is to have a full understanding of what exactly people find or do not find engaging with your emails. Easy SMTP and EyeQuant teamed up together to evaluate a number of different email marketing campaigns using their heat map software. They used the results of their evaluations and created an infographic which you can see below. The heat map analysis allowed them to understand how customers are engaging or not engaging with their emails. As you can see in the…

How to deliver successful email campaigns with little or no HTML knowledge

Email campaigns tend to be the bread and butter of what marketers do. They typically have high conversion rates compared to other marketing channels and are a quick and easy way to stay in touch with your contact lists. However, marketing staff are spending way too much time developing emails and not enough time focusing on activities that will give them a better ROI, such as future planning and developing successful data practices (according to the 2016 Email Industry Census). How long does it typically take for your staff, or you, to build an email? In Litmus’ ‘State of Email Production’ report the answers ranged from a few days to between one and two weeks, with 64% of participants being more likely to spend weeks rather than days. That’s a lot of time invested in something that will take…

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