Use these Social Media Analysis Tools to better understand your customers

With the advent of digital marketing trends, social media analysis has become crucial to monitor the multitude of audience interactions towards the different products and services. Today, there are more than 500 tools in the market to measure a campaign’s performance on the different social media platforms. By 2020, the size of social media analysis tools in the market is expected to exceed 5 billion dollars. Before this happens, here are five of the best tools of today that will help you manage your social media channels more effectively:

1- Keyhole

Keyhole is an all-in-one social media analytics platform that tries to spare users from the hassle of manually switching from one tool to another. It takes note of the keywords users provide across several platforms, and then follows the…

Use these cart recovery tools to nudge your customers into converting

Cart recovery tools use email and on-site notifications to drive users back into a site (usually the checkout pages) with the aim of driving incremental transactions by reminding customers of the products or services they abandoned. With initial customer acquisition becoming increasingly expensive, brands have focused their efforts in trying to re-engage and convert those users they’ve already spent money acquiring and/or who have already expressed some level of interest in a product or service. Cart abandonment is the use of remarketing at the closest point to conversion i.e. once a user has added something to their cart but fails to check out. Cart abandonment tools can therefore be an extremely cost effective way of increasing sales, and usually generate great returns on investment. If you are considering investing in a cart recovery tool for your website, here are some of…

New tools for outreach, video marketing, market segmentation and more

In the ever-evolving digital world, keeping up with the tricks of the trade is crucial. Marketing is no longer a one-way communication from brands, but a dialogue between brands, customers, influencers and various other stakeholders. To ensure that your brand is a part of this conversation, you need to stay on top of the game with your digital media strategy. Throughout this year, brands will see a confluence between traditional and digital media channels as there will be parity in the kind of messaging planned for both kinds of outlets. More brands will look for ways to share data from paid media with real-time content across channels in a similar manner. Further, there will be a greater need to generate more relevant and shareable content for all digital platforms, so that it consistently drives traffic to your landing pages and websites. Here are the…

Use these tools to speed up your influencer outreach

These tools are especially useful for content marketers who are regularly producing content and need a structured and scalable way of managing their outreach efforts. They help to identify the types of site and key people within your niche that may link to or share your content in order to help amplify your message. Tools such as Kred, Klout and Followerwonk (Twitter specific tool) focus on assigning scores to online users, surfacing those who are likely to be most influential for your given content, search or topic.

Why are these tools important to digital marketers?

They help digital marketers to identify, analyse and contact relevant PR, blogger and other key influencer contacts, usually with the aim of creating backlinks or sharing content. [si_guide_block id="27934" title="Download Expert Member resource – Influencer outreach guide" description="Engage influencers…

Use these landing page creation and testing tools to optimise the conversion rates of your landing pages

Lead generation is a key goal of digital marketing in many sectors. By testing landing page layout, headlines and copy you can increase lead volume and thus potentially sales using cost-effective techniques. By hosting test pages on the servers of suppliers you should be able to bypass the need for agency or IT department involvement to get test up-and-running rapidly. The tools listed in this post will help you design and test pages which improve the conversion rate to lead. SmartInsights has no relationship with any of these tools, we just want to help readers looking to utilise landing page testing tools by pointing them to quality providers.

Key things to consider before purchasing and using these tools:

Ease of use of setting up tests Integration with CRM systems you use or plan to use …

Use these testing tools to help structure your experiments and boost your conversion rate

A/B tests allow you to run one or more different versions of a page which may include one or more of different features such as a call to action, a hero banner or other page elements compared to a control version. Multivariate testing enables you to test multiple elements at the same time. This requires more traffic and more time spent on set up, but gives the benefit of being able to isolate the impact of each element on conversion and average order value. Improving leads or sales through driving more users down the conversion funnel is the primary goal of these tools. They simplify the process of running these tests, allowing control over the test variables (e.g. how much traffic is sent to the various test versions), provides…

Use these Social Media Campaign Tools to run more effective Social Media Campaigns

Social Media campaign tools provide flexible campaign and advertising tools for running campaigns on all the major social media platforms. They provide a quick and easy method for setting up customer engagement campaigns, from templates for quizzes, surveys and sweepstakes to white label options with full CSS editing and iFrame functionality. These tools can focus on a number of campaigns goals (e.g. driving engagement or collecting leads) and have powerful social sharing features out the box but with custom options ensuring each campaign can be tailored accordingly.

Key things to consider before purchasing and using these tools:

Whilst these tools provide a quick and easy option for many brands, ultimately these tools act as a third party between you and the customer limiting your control of the customer…

Updated report shows the why, what and how of selecting social listening tools

‘Listen first!’ is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a comparison of 36 of the best-known online reputation monitoring tools including free and paid tools. Since then, there has been an explosion of new tools on the market, making the selection process now even more bewildering. Our free tools guides has a select number of services.

[si_guide_block id="70611" title="Download free resource – Essential Digital Marketing Tools" description="This guide will recommend the best types of tools and the most popular alternatives in each category based on our experience and talking to other marketers."/]

In order to enable companies and individuals to make effective decisions about the selection…

Product, offer and content recommendation services to help retailers and other businesses nurture and increase conversion

These website personalisation tools enable you to segment visitors and then deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology from this fascinating whitepaper from back in 2003. I originally wrote this post in 2010 when there were fewer options. I have updated annually since with the help added by commenters - thanks! This is the latest 2016 update. [si_guide_block id="57383" title="Access resource – Web Personalisation guide" description="Our E-learning topic will show you the options for delivering more persuasive, relevant dynamic web content at relevant points in the onsite customer journey for B2B and B2C sites. As well as the techniques and tools available for personalisation based on audience characteristics and behaviour."/]

Category 1. Personalization integrated with web analytics

When web personalization service first appeared they were part of expensive analytics…

Use these essential ecommerce tools to help convert your prospects

To maximise conversion, an online shopping experience needs to be simple and easy for the user, secure at the point of payment and robust so as to deal with both high volumes of product and traffic. E-commerce management tools were designed for this specific purpose and have a number of features that other platforms (i.e. a generic content management system) do not. All of these tools provide a platform for online retailers to sell their products and services online; they create a ‘digital store front’ to enable products in different categories to be search, browsed and purchased.

Key things to consider before purchasing and using these tools:

Implementation and running costs. There are (often large) costs associated with development, maintenance and migration from these tools. Be clear on these up front.…

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