5 key features and differences of Google’s Keyword Planner As many of you know, the Google Keyword Tool has been sunset and in some accounts has already been replaced by the Keyword Planner. There has been much discussion (and disappointment) …..
Sharing screengrab tools (including how to screen grab a really long post with a single click) I mark a lot of student marketing assignments. It’s good to see students using visuals, but I’m often surprised at how many are still …..
8 hacks for common email tasks In the spirit of working smarter, not harder, here are eight tools that can maximize your email marketing efficiency. 1. Scope – Go behind-the-scenes of an inspiring email Have you ever wondered how that beautiful …..
A WordPress plugin that shows how everyone can manage their content calendar In a previous post I wrote about an editorial calendar spreadsheet which we have created to help marketers manage their content marketing. While the spreadsheet allows you to plan …..
These website personalisation tools enable you to segment visitors and then deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology from this fascinating whitepaper from 2003. Personalization integrated with web analytics Coremetrics Intelligent …..
A content marketing productivity tool for faster content marketing If you spend time like I do, writing content for special interest groups online, then you probably love to hear about content marketing productivity tools that can help you optimise your …..
Social media campaign tools can save you from developing and maintaining bespoke social apps Popular social media management tools such as HootSuite are great for posting simple social media updates, interacting with your followers and tracking responses. But their capabilities …..
The best tools for understanding your online marketplace? I find that on training courses, the tools I recommend to help marketers are always popular, especially the free tools… At a recent course I was asked for a list of “essential …..
4 tools that give you a fuller view of your online marketing spend If your business receives a high volume of inbound sales calls referred from your website, then tying your telesales function into your marketing metrics is absolutely crucial …..
Using AlternativeTo to find better ways of working If you are anything like me, you like to find new tools and ways to improve what you are doing. Software, apps and online services are often ways to aid in process …..