When you’re growing an audience, and converting website visitors into customers, you need a watertight marketing funnel.
The sad truth is that most of us convert less than 5 per cent of our website visitors into contacts, meaning that more than 95% of visitors leave our sites, potentially never to be seen again.
So what steps can we take to improve our website marketing, tighten up our funnel, and generate more leads from what we have already?
I faced this challenge earlier this year, and have written this post to share my experience with you.
My website was only four months old, so I had insufficient visitor data in Analytics, and I was up against a tight deadline. My challenge was that I needed to…
The modern marketer can reap massive benefits from the mobile app revolution. Useful marketing software is becoming increasingly available in app form, making tools and data readily available on the go. From uploading blog posts to tracking campaign metrics, apps allow marketers to access information at their fingertips quickly and conveniently.
But of all the apps available, which are the best for the marketer, and particularly the digital marketer? I’ve put together a list of the apps I find most useful, both to keep up-to-date personally, but also to manage company social network activity.
Founded back in 2008, Hootsuite is a popular…
The second category we review here is specifically for E-Commerce merchandising giving automated…
As many of you know, the Google Keyword Tool has been sunset and in some accounts has already been replaced by the Keyword Planner.
There has been much discussion (and disappointment) around this, as the Keyword Tool has, for many years, been the leading keyword research tool, loved by marketers SEO’s, bloggers and copywriters
Google’s launch of the Keyword Planner brings the functionality of the veteran Keyword Tool, combined with data from the Traffic Estimator. Clearly there’s more focus on the needs of AdWords customers, and whilst it’s not perfect, it will no doubt evolve as customer needs grow.
To ease the transition between the original Keyword Tool and the Keyword Planner,we’ve listed 5 changes Google has made.
I mark a lot of student marketing assignments. It's good to see students using visuals, but I'm often surprised at how many are still using "Print Screen" to do a full screen grab when what they actually want is just a section of a page. So here, I share three of the many screen grab tools that I use.
This is an under utilised tool that comes free with Windows. The screen grabs below are self explanatory as to the steps involved:
With this tool you can highlight text or underline/circle etc:
In the spirit of working smarter, not harder, here are eight tools that can maximize your email marketing efficiency.
Have you ever wondered how that beautiful email in your inbox got so beautiful? Scope creates a web-based version of any email you choose and reveals its HTML source code, mobile rendering, and desktop and plain-text views.
The free tool, created by the email marketers at Litmus, comes as a bookmarklet and works inside supported email clients like Gmail. Open an email, click the Scope button in your bookmark bar, and start inspecting.
The retro nature of email design—heavy on tables, blind to external…