Updated report shows the why, what and how of selecting social listening tools

‘Listen first!’ is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a comparison of 36 of the best-known online reputation monitoring tools including free and paid tools. Since then, there has been an explosion of new tools on the market, making the selection process now even more bewildering. Our free tools guides has a select number of services.

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In order to enable companies and individuals to make effective decisions about the selection…

A listing of 3 categories of product recommendation services for retailers to increase conversion and Average Order Value

These website personalisation tools enable you to segment visitors and then deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology from this fascinating whitepaper from back in 2003. I originally wrote this post in 2010 when there were fewer options. I have updated annually since with the help added by commenters - thanks! This is the latest 2016 update. [si_guide_block id="57383" title="Access resource – Web Personalisation guide" description="Our E-learning topic will show you the options for delivering more persuasive, relevant dynamic web content at relevant points in the onsite customer journey for B2B and B2C sites. As well as the techniques and tools available for personalisation based on audience characteristics and behaviour."/]

Category 1. Personalization integrated with web analytics

When web personalization service first appeared they were part of…

Use these essential ecommerce tools to help convert your prospects

To maximise conversion, an online shopping experience needs to be simple and easy for the user, secure at the point of payment and robust so as to deal with both high volumes of product and traffic. E-commerce management tools were designed for this specific purpose and have a number of features that other platforms (i.e. a generic content management system) do not. All of these tools provide a platform for online retailers to sell their products and services online; they create a ‘digital store front’ to enable products in different categories to be search, browsed and purchased.

Key things to consider before purchasing and using these tools:

Implementation and running costs. There are (often large) costs associated with development, maintenance and migration from these tools. Be clear on these up front.…

A technique for comparing and selecting the best marketing technology or tool for your business

The job of many marketers consists of countless hours doing something that can be automated. Hence why Marketing automation is growing so much in recent years. It’s not just email, but also any other software that you can use that improves performance, such as automatic reporting tools, social media marketing, Analytics, SEO tools, testing tools, etc… Believe it or not, in these marketing tools infographics, including this one from Scott Brinker you can see there are 3,874 tools in 2016 represented across 50 categories, no wonder we all walk into the jungle of marketing technology. Over 3,000 companies in 2016, is this good or bad? The point of this graphic is to demonstrate the following: Marketing has become a technological discipline; Marketers need to know how to choose the…

Tools to Monitor Search Engine Positions For Startups

Organic search is a cost-effective channel in marketing departments for most established companies who sell their products online. For startups, a comprehensive organic acquisition strategy would usually not be the first area to concentrate on, as focussing on paid search and paid social to drive traffic would be a quicker way to test conversion of new products in the market. With the data and learnings from paid search, it usually can then make dipping the toe into organic search that much easier, as you’ll at least know which search terms are worth the time and investment for both content creation and which pages are the most important for your business. To monitor current and future positions of keywords, there are a great many SEO tools out there. But which ones out there are reasonably priced for a startup? And what do you get for your money?…

Use these tools to speed up your influencer outreach

These tools are especially useful for content marketers who are regularly producing content and need a structured and scalable way of managing their outreach efforts. They help to identify the types of site and key people within your niche that may link to or share your content in order to help amplify your message. Tools such as Kred, Klout and Followerwonk (Twitter specific tool) focus on assigning scores to online users, surfacing those who are likely to be most influential for your given content, search or topic.

Why are these tools important to digital marketers?

They help digital marketers to identify, analyse and contact relevant PR, blogger and other key influencer contacts, usually with the aim of creating backlinks or sharing content.

Key things to consider before purchasing and using these tools:

 Unlike other…

Does your blog or site run on Wordpress? If so, use these WordPress Plugins to optimise your content marketing, SEO and more

WordPress is the most popular CMS (Content Management System) due to its ease-of-use, flexibility, and scalability; especially for entrepreneurs, aspiring bloggers, and businesses looking to expand online. But one feature of WordPress where it really stands out from other content management systems is the sheer availability of different Plugins. Some are well known, others are diamonds in the rough. Certainly, there are plenty that are more trouble than their worth. But by using Plugins selectively you can achieve better results more efficiently than without them. Without further ado, here are 37 of the best WordPress plugins will want to consider for your business website:

Search Engine Optimization

1. Yoast SEO Plugin for WordPress

The Yoast SEO plugin covers everything you need for on-page SEO. It helps you optimize ranking factors such as meta…

Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness?

To compete with SEO, it's essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn't just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog Previously, we have rated the best tools for digital marketing overall, but here as my first post on Smart Insights  I wanted to drill down to review the best services for SEO and content marketing to help readers in…

Use these tools to find and curate quality content

Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas for headlines and blog articles to easy-to-use image and video tools and grammar checking. Key things to consider before purchasing and using these tools: The tools we’ve listed here are a useful starting point but there are dozens of others, with new ones appearing all the time. It’s useful to ask your content team what tasks they do on a daily basis and/or find repetitive. The chances are there is a tool to help. Whilst many of these tools come with a small price tag, it’s easy to rack up a long list of tools that are rarely used.  Consider using these tools, where appropriate, within your publishing processes to formalise their…

These tools will help you deliver better market research

Nowadays there is a great variety of different useful tools for market researchers that are free to use. Today you can use such instruments to enhance your business and significantly improve effectiveness of your work. But the wide selection means it is possible to waste your precious time for searching the best instrument among the abundance of useful online tools. To save you time, we have already made a list of the top 10 market research tools. These tools were chosen because of their free access, ease of use and comprehensive capabilities.

1. Google Alerts

Google Alerts is the most popular monitoring tool, and its interface is quite intuitive and easy. All you need is to enter the keywords for monitoring and indicate the sources (News, Blogs, Videos, and Discussions),…

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