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Learning Paths

Understanding consumer keyword search behaviour​

Learn about consumer search behaviour in relation to keywords and keyphrases

Module purpose

By conducting keyphrase analysis and matching the content on your website with your customer’s search behaviour you will build a strong SEO foundation to grow and maintain relevant traffic.

In this module we recommend how to structure your keyword analysis based on our Search keyword gap analysis template.

How is the Learning Path structured?

  • Objectives
  • Understanding customer search behaviour
  • Developing keyphrase clusters
  • Grouping target keyphrases
  • Google Keyword Planner
  • Seasonality and sequences
  • Opportunities for long tail search
  • Summary

Learning Objectives

  • Define target keywords and phrases that match consumer keyword search behaviour

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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