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Structure a plan using SOSTAC®​

Learn how to use PR Smith’s SOSTAC® framework, a popular tool for structuring business and marketing plans

Module purpose

Knowing where to start is often the hardest thing when writing any type of business or marketing plan. It’s equally true for an omnichannel or digital marketing plan.

To create a strategy that works, you’ll need an effective overall framework and set of processes. PR Smith’s SOSTAC® framework is a popular tool since it suggests a structure and process for creating and implementing any type of marketing or business strategy.

It’s well worth learning. We recommend using our template Example marketing plans (SOSTAC®) to learn how to structure plans – it covers a business-to-business and business-to-consumer example.

Module structure

  • Objectives
  • What is SOSTAC®?
  • Why should you use SOSTAC®?
  • Situational analysis
  • SMART Objectives
  • Strategy and Tactics
  • Actions and Control
  • Relating SOSTAC® to RACE
  • Simplifying SOSTAC®
  • Summary

Learning objectives

  • Structure a plan with PR Smith’s SOSTAC® framework
  • Relate the SOSTAC® and RACE planning frameworks.
  • Apply Opportunity > Strategy > Action as a simpler, optional form of SOSTAC® for creating your plans.

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This module is in the RACE Practical Digital Strategy Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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