Learning Paths

Set vision for digital transformation

Learn how to explain the future opportunities of digital marketing to your colleagues or your clients in a compelling way

Module purpose

Research by Smart Insights has shown that many businesses are actively working on digital transformation projects or already have them in place.

Transformation doesn’t happen overnight since it involves big changes to marketing activities including changes impacting the people involved, processes and technology.

It also requires a large investment, so it’s important for digital marketing evangelists in a business to paint a picture of the future benefits to people inside the company and to customers.

Module structure

  • Objectives
  • What is the scope of transformation?
  • How well do you respond to digital disruption?
  • Example What should go into your vision statement?
  • What’s your BHAG?
  • Knowledge Check
  • Summary

Learning objectives

  • Understand key aspects of digital transformation that need to be managed
  • Create a vision statement to explain the benefits of digital transformation to colleagues or clients to persuade them why investment and change is needed

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This module is in the Digital Transformation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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