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Learning Paths

Review internal linking​

Review your options for using different types of internal links to help your content rank more highly

Module purpose

Internal linking can help inform Google’s ranking of pages, but it is often underutilized by businesses because its power isn’t well known by all site designers, SEOs or marketers.

In this module, you will learn how different types of internal links can help increase ranking.

How is the Learning Path structured?

  • Objectives
  • Link juice
  • How do you refine internal linking?
  • Why refining internal linking is important
  • Review site architecture
  • Review internal linking quality
  • Improving editorial linking
  • Improving linking between different company sites
  • Improve linking opportunities from key page types
  • Summary

Learning Objectives

  • Effectively review and audit your internal link architecture
  • Implement measures to improve editorial linking and opportunities from key page types

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This module is in the Search Engine Optimization (SEO) Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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