Learning Paths

Overview of on-page optimization​

Learn the key on-page elements and ranking factors to improve rankings and enhance the user experience

Module purpose

On-page optimization ensures that all the appropriate signposts are used to aid discoverability of your website by the search engines.

On-page optimization is a foundational task in your natural search marketing plan. Each page of your website is an asset you can use to help your business rank higher in the search engines. On-page optimization involves applying a simple set of guidelines to ensure every page on your website is working hard for you.

Use our on-page SEO and copywriting template to improve the approach across a team.

How is the Learning Path structured?

  • Objectives
  • What is on-page optimization?
  • Why on-page optimization is important
  • The key elements of on-page SEO
  • Summary

Learning Objectives

  • Effectively review web pages for opportunities for optimization

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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