Learning Paths

Optimizing your organic social media

Learn how to benchmark and optimize your organic social media activities and identify areas of opportunity

Module purpose

Each social network has its own features that have been developed to engage its users and to support monetization of the platform. It’s not practical to cover the nuances of social sharing on each platform in detail in a single module.

In this module, we will review common techniques that are effective across all the social networks and share insights and tools that can support you in improving your approach.

How is the Learning Path structured?

  • Objectives
  • Improving your social media optimization approach
  • Improving company page effectiveness
  • AB testing of social media
  • Testing different post formats
  • Cadence and timing of updates
  • Interacting on social media
  • Summary

Learning Objectives

  • Reflect on how to improve your approach to optimizing the effectiveness of your social platforms
  • Review your company page to enhance its effectiveness
  • Consider techniques for social sharing which increase follower engagement

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This module is in the Social Media Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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