Masterclass: Organic Search: A data-driven approach to SEO
Catch up on Dr. Dave Chaffey's Masterclass on how to review and improve your organic SEO strategy
Module purpose
Despite the excitement about ChatGPT changing search marketing in the future, SEO remains a vital driver of leads and sales for many businesses.
In this Masterclass – held exclusively for our Business Pro members – Dr. Dave Chaffey, who developed the Smart Insights SEO Strategy and consults on SEO for other B2B and B2C businesses, will share his recommendations based on our experience with organic search contributing to over 80% of our 600,000+ monthly users.
Not a Business Professional Member? Upgrade now to get access to all past and future Masterclasses, as well as our entire content library.
Dave is co-founder of Smart Insights, author of best-selling books on digital marketing including: Digital Marketing: Strategy, Implementation and Practice, and has many years of experience consulting on content marketing for B2B and B2C businesses.
How is this module structured?
- Learning objectives
- Organic Search: A data-driven approach to SEO
- Test your knowledge
- Summary and recommended resources
Learning Objectives
In this Masterclass, you will learn:
- A spreadsheet-based process for tracking and improving SEO performance
- SEO techniques we use to maintain and improve organic keyword contribution
- Recommendations on free and paid tools to support SEO including some of the latest GPT-4 based Generative AI tools
- Smart Insights’ content strategy for competing on keywords and gaining links
Pro membership is required
