Learning Paths

Define resources and team structure​

Learn how to review your current marketing resources and how they are structured for effective digital marketing

Module purpose

How to structure digital teams and skills is a particular challenge for larger businesses where there is typically a small digital team working with other teams working in brand, product and communications increasingly having to use digital skills as part of their work.

What the ideal digital marketing team looks like and how it integrates with the broader marketing organisation will naturally depend on the type of business and its size, but there are some common activities that need to be managed.

Throughout this module you can compare potential structures to your current situation and plan for future changes.

Our Structuring a digital team template looks at options for structuring marketing teams for different types of organization.

Our Employee Skills Development Learning Path recommends an approach for reviewing team member skills and identifying improvements.

Module structure

  • Objectives
  • Alternative structures for integrating digital activities
  • Different digital resourcing roles
  • Different resourcing structures
  • The Digital Centre of Excellence Summary

Learning objectives

  • Review and suggest the type of new roles for digital marketing that may be required in an organization
  • Review and suggest alternative options for team structures that may be required for digital marketing
  • Review the relevance of a digital/marketing centre of excellence for an organization

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This module is in the Digital Transformation Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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