Learning Paths

Compete using the ‘Skyscraper Technique​’

Learn about Brian Dean’s “Skyscraper Technique” and how this can be used to create content that attracts backlinks and increases dwell time

Module purpose

Depending on the sector you work in, different types of content will tend to rank well for the keywords you are targeting.

Regardless of the sector, marketers are getting more creative, experimenting with new content types, and varying their approaches to bringing in targeted new customers.

The Skyscraper technique is based on understanding and replicating techniques your competitors are using.

How is the Learning Path structured?

  • Objectives
  • What is the “Skyscraper Technique”?
  • From the “Skyscraper Technique” to 10x content
  • Rand Fishkin’s 10x content concept
  • Executing the Skyscraper Technique
  • Summary

Learning Objectives

  • Effectively implement the “Skyscraper Technique” to create new or improve existing content to compete with the competition.
  • Understand how the 10X content concept complements this technique.

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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