Learning Paths

Building Cornerstone content​

Learn about the benefits of creating cornerstone content and a structured process for creating it

Module purpose

Typically, product and service pages don’t tend to attract links for your target keywords.

This means additional content needs to be created which does – this is “cornerstone content”.

This content can be blog pages, but may also include other dedicated pages created to rank.

How is the Learning Path structured?

  • Objectives
  • What is cornerstone content?
  • Why is cornerstone content important?
  • What can be considered cornerstone content?
  • Approaches to creating cornerstone content
  • Cornerstone content creation process
  • Summary

Learning Objectives

  • Be able to create and curate high-quality cornerstone content

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This module is in the Search Engine Optimization (SEO) Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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