Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Take the test to see what stage your email marketing is at Email is an amazing marketing channel, and is consistently quoted by reputable sources as one of the best performing marketing channels for return on investment. In their Marketer …..
How many of these 5 practical and easy-to-use engagement tools are you already using? One of the main questions I get asked is about how to more effectively engage in email marketing. The inbox is a very competitive place so …..
Your buyers want to be guided towards the path of least resistance Let me ask you a question. Do you know what part you play in your Buyer’s Journey? Let’s take the “Journey” part literally: are you the road, the …..
Wow your customers with ingenious and useful personalisation As 21st-century marketers, part of our job is to always wonder: What do I need to do to create compelling and engaging experiences for customers and clients, with our company? It requires …..
How to Successfully Transition to an E-commerce Revenue Model Reduced shelf space has spared no product category. Giant retailers like Target have been steadily reducing items they stock on their shelves to cut down on the number of items filling …..
The Managing Director of Royal Mail’s Data Services shares his insights into the true cost of poor-quality customer data. As more marketers work to improve ROI and address new data regulations, the true costs of poor-quality customer data are about …..
Finding creative ways to market a product that isn’t going to get millions of social shares Going viral. It’s the dream of so many digital marketers. If you could just get one video, one blog post, one social media infographic …..
The term digital branding is often used, but what actually is ‘digital branding’? As a strategist and brand planner, I find the use of the term ‘digital branding’ curious. Do we use the term ‘TV branding’ or ‘radio branding’? Digital marketing …..
Why you need a plan to defend and improve your online reputation In an online world of viral news articles and social media, your brand’s image is something that can quickly be affected by even the slightest misstep. That’s why …..
To succeed with content marketing you have to have a well thought out strategy Your peers have been telling you for years that you need to invest in content marketing. They tell you it’s the highest returning investment you can …..
