Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How marketers can capitalise on new AI technology to deliver more effective chatbots Chatbots are no longer the robotic, clunky machines from the days of old. If you remember bots like AOL Instant Messenger’s SmarterChild, for example, you might be …..
The Focus is now on Personalization across Various Channels to Drive Retail Business Growth Ever tried going back to early nineties and visualizing how shopping used to be in those days. You would go to a store or a mall, …..
Marketing Automation was one of the top trends of 2016, here is how to use it in 2017 Anyone who has run an online business, even for a short time, knows that digital marketing offers a wide range of possibilities. …..
What data science taught us about 211 email subject line phrases Once you click the send button, your email subject line is the most important part of your campaign. This is a fact. Think about your own experience in the inbox. …..
Batch and blast aren’t pretty, and there are better email tactics. But nothing gets you more bang for your buck. I don’t intend this to be a sales piece but I feel you need to know a little about myself …..
How to use Artificial Intelligence to boost ROI from advertising For marketers, the tide of artificial intelligence has finally crashed ashore. It has begun making waves at industry events like WSDM: The 9th ACM International Conference on Web Search and …..
Live chat, video and product finders can help you massively boost your conversion rate If you suddenly discovered you had superpowers, you’d use them, right? Of course you would! (and hopefully in a socially beneficial way). Well, I recently discovered …..
Building Chatbots: Everything you need to know Chatbots continue to receive a lot of hype in 2017, with companies including Facebook, Google, Microsoft and many others investing heavily in the technology. Smart Insights have covered how Pizza Express have built …..
How to create and implement a successful SMS marketing campaign There are countless reasons why your business should consider implementing SMS marketing as part of your overall communications strategy. It’s budget-friendly – you can send messages from around 2p / …..
How marketers are using analytics wrong and how to fix it Google Analytics is one of the most powerful tools for marketing analytics. However, it is also one of the most underutilized tools – the amount of data and information …..
