Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Your influencers need to be able to effectively represent your brand Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influencer campaign in the works that …..
How to make crucial decisions regarding your retargeting budget. Decisions, decisions, decisions; it can be difficult making the right choice when considering how to spend your remarketing budget with Facebook or Google. Where most PPC managers go wrong is the actual …..
The emerging trends you need to integrate into your 2018 plan We are through Q1, and top companies have the habit of starting to plan for the next year right from Q2. If you have initiated planning your marketing strategy …..
How to build your brand on Instagram Great social media strategies need continuous follower growth, engagement, and actions, e.g. clicks. And Instagram just might be your best opportunity for achieving this quickly. SEO should always be an important part of …..
3 Tips to Ensure the Success of Your Guerrilla Marketing Efforts Guerrilla marking can be defined as “an innovative, unconventional, and low-cost marketing technique aimed at obtaining maximum exposure for a product.” Lower cost and increased exposure — that’s the dream, …..
Brand storytelling examples showing how a successful brand story takes consumers on a hero’s journey No one’s heart is wooed by product capabilities and financials alone. What you need is a good story — it’s the key to making your …..
How you can develop a brand which lets you stand out from the competition A business can have the best product or service in the world and offer it at the best price and still fail. Why is that? Because …..
What is headless CMS and how can it benefit marketers? It’s a question that you may have either been asked or have asked yourself in the last few months—”what exactly is headless CMS and why should marketers care?” It’s unproven. It’s …..
Use NPS follow-up insight to convert Detractors and Passives The ability to quickly gauge your enterprise’s overall health with a single NPS score is useful to let you know whether you need to make any changes. However, a lone NPS …..
Taking a more systematic approach to discover why your website visitors are not converting What’s stopping you from converting more of your website visitors into sales or leads right now? One of the reasons, that we’ll explore in this article, …..
