Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Here are the 3 most important reasons why you should pay attention to your ecommerce personalization strategy today more than ever before If your team is like most ecommerce organizations these days, you have already made some progress in your …..
Get Ahead With an Integrated Marketing Campaign Integrated marketing campaigns bring different channels together to deliver a message that helps the customer to properly identify the brand or product being promoted. One of the best examples of an integrated marketing …..
Planning for GDPR Compliance – Are you ready? The General Data Protection Regulation (GDPR) comes into force on May 25th 2018 and triggers the most significant changes to data protection law in two decades. It is essential for businesses and …..
Boost your conversion rate with ecommerce personalisation When it comes to giving customers a better shopping experience it is crucial to make them feel like they are valued. In a brick and mortar store, this can be done through personal …..
Engage the right influencers to get results from your Instagram marketing When Kevin Systrom and Mike Krieger set out to create what we now call Instagram less than a decade ago, they just wanted to make a simple photo and …..
How influencer and affiliate marketing can work in tandem to win you more loyal customers In life and in marketing, it’s always tempting to create dichotomies: those who like piña coladas and getting caught in the rain and those who …..
Adblockers are here to stay. Marketers need to wake up to a new era Sixty-three percent of users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41 percent of internet users overall block ads. Just …..
Ensure the names you create for your podcasts, ebooks, products…and just about anything else don’t impede your marketing success Savvy Digital Marketers know that names (business names, blog names, podcast names, online group names) have concrete marketing consequences. The marginal …..
How Marketers can use Google Zero Moment of Truth model I first had the idea for this blog 2 years ago. Man oh man, take a second to consider how the landscape has changed over the past 3 years… Every …..
Have you thought of these 4 elements for your business website? The internet has precipitated sweeping changes across cultures and redefined how we socialize, communicate, learn and most importantly, how we do business. With the number of people accessing the …..
