Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A case study showing how the power of digital media can help small charities engage a passionate following Many not-for-profit organisations have developed a compelling, inspirational web presence for their cause that has helped create a passionate social media-led community …..
It’s not simply a case of black hat or white hat Ethics in SEO is, as in other cases, divided into two categories: the right way and the wrong way to do things. In SEO this shades from good (White …..
For more than 35 years, journalists have been kicking around numbers of “impressions/advertisements” a person is exposed to in one day … “1,500,” “2,000,” and “up to 3,000.” Ad “impression” level indicates each individual receiving approximately 3000 advertising “impressions” daily. …..
I’m hoping to offer some insight into how a small but growing and ambitious multi-channel retailer intends to use social media to promote our online brand, The Emporium Direct – I am by no means an expert in social media …..
Over the last few months we’ve seen the new Google Analytics platform (v5) build momentum with a string of new feature releases, and last week it was the turn of real-time reporting to be included as the latest addition to …..
Using the 4Ps of the marketing mix to give context to decision makers Most web analytics departments in large companies are now using data to report on their online marketing performance. Navigational patterns, conversion funnels, and marketing channels have come …..
How to apply the marketing mix to develop online marketing strategies We often hear that the concept of the marketing mix isn’t so useful any longer in this era of customer-first. But I believe it is still highly relevant today …..
New data show how number of reviews can lift conversion rate In the first generation of social commerce, measuring the sales impact of adding reviews to a site was enough. But now it’s time to dig deeper into the real …..
A real-world example of what works for LinkedIn Advertising What did we do? I recently launched a B2B social media campaign on LinkedIn and since I noticed there were relatively few live examples, I thought I would share what we …..
Are we entering a ‘post-digital world’? I’m hearing more and more people saying we’re heading into a post digital world. Although these ‘buzz-words’ tend to grab the headlines but I don’t think digital is over yet. In business, language is …..
