Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
What does it take to win with E-Business? We believe that the secret to growing E-Business results in your organization is to benchmark to find a better balance between enablers, readiness and performance. Why are some organizations able to repeatedly …..
6 key management issues to include within all social media strategies Social media marketing is now a mainstream business activity. The State of Social Report 2011 indicating that almost two-thirds of companies say they are now beyond the experimental phase, and are integrating …..
Models of human interactions that help manage the convergence of social media and mobile marketing Social and mobile are two of the largest growth areas in the technology world. It is therefore inevitable that commentators are keen to identify (and …..
Life’s A Pitch (Part 2 of 3): Writing a decent creative brief Most people find writing a creative immensely difficult and more often than not, people make a bad job of it. This is designed to be helpful advice for all, …..
6 E-CRM Trends to consider for 2012 planning I’ve recently asked several CRM specialists including Paul Greenberg and Shaun Smith to describe how they see the key ECRM trends from 2011 which will also be important in 2012. I’ve picked out …..
While attending Ad Tech in New York recently, I found myself cringing a number of times when some very smart email marketing professionals kept drawing a line between email and social. I shudder because I think it should be clear …..
Why inactive email subscribers may be too good to dismiss Conventional marketing wisdom tells us removing inactive subscribers from your mailing list is good practice – but is it? Here, we turn that wisdom on its head. I’ll show why …..
Adapting PR Smith’s SOSTAC® to review what’s working, what’s not and create a plan of improvement I was recently asked if I use any frameworks or processes when auditing a web site (or any digital marketing activity). To be honest, …..
Life’s A Pitch (Part 1 of 3): The pitch process and agency selection Identifying the need for a pitch First thing’s first: Why have a pitch? Your current agency relationship/s is/are tired. There’s nowhere else to go; the agencies you’re …..
Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options …..
