Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to convert more B2B prospects In the entire history of business you have never been able to access as much data as you can now, thanks to the plethora of analytics programs around. And, today you can find out …..
Including the 5 “must-know” lifecycle segments I work in client services for one of the UK’s fastest growing email service providers. Although I deal with numerous different organisations and people at various levels on a daily basis, in most cases the …..
A comparison of the three most popular influencer finding tools: Klout, Kred and Peerindex As social networks continued to grow rapidly, so has interest in influence. Global companies are realising the importance of targeting high profile bloggers, journalists and celebrities, …..
Case study: KLM’s ‘Meet & Seat’ initiative In the latter part of 2011, international airline KLM Royal Dutch Airlines announced its new ‘Meet & Seat’ programme. Participating passengers could view each other’s Facebook or LinkedIn profiles and use this information …..
5 recommendations for delivering effective social media customer service from Frank Eliason Frank Eliason is widely regarded as one of the innovators for delivering customer service through social media from his work at Comcast, initially delivered through the @ComcastCares Twitter handle. Eliason shows …..
How E-retailers can make a sustainable ‘price match promise’ to grow business while protecting margins As recession continues to bite, forcing even well known and loved names into receivership, we all know it’s essential to keep customers buying from us. …..
Emotional branding means customers stay loyal for the long haul! Every marketer knows that branding is incredibly important – it enables customers familiar with your brand to distinguish it amongst a sea of competitors. The success of all these brands …..
Lo primero es lo primero… La planificación de marketing digital no es diferente a ningún otro plan de marketing, de hecho es sumamente extraño tener planes separados para “digital” y “off-line” debido a que no es así como los clientes …..
Are you on first-name terms with your buyer personas? Do your marketing strategy meetings discuss ‘Jason’s’ likely reaction to the new launch, and why ‘Sharon’ is the target for the upcoming campaign? Experienced buyer persona users understand a buyer persona’s …..
Email campaigns we can learn from “…the eye, tends to be impatient, craves the novel and is bored by repetition” W. H. Auden Effective email marketing engages recipients, ultimately leading to more sales by delivering the right message to the …..
