Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Is customer experience management the new CRM? This year, many CRM vendors and commentators are hailing the age of customer experience management, raising the question of whether we are witnessing a sea change in CRM? When SAP held its Influencer …..
How one creative agency got creative with its offline advertising If you’ve ever travelled on the London Underground you’ll be well aware of the fact that virtually all space is for sale. Over a billion passenger journeys are made every …..
A review of 4 heatmapping tools for measuring site visitor preferences Every website owner wants to know how visitors behave on their website, but how do you get all that information and how can you improve your pages with it? …..
A case study: Jasdev Dhaliwal of AVG explains their approach to Facebook marketing [Editor’s note: As long-standing Twitter connections, when we noticed that AVG passed the one million “Like” mark last week, we asked Jasdev Dhaliwal, the AVG Head of …..
Pebble is a cool example of an alternative to traditional concept-testing for start-ups and small businesses One of the most exciting aspects of social media is the many diverse opportunities these spaces offer brands to connect with their publics and …..
Five top tips to ‘twitter’ more effectively Social media marketing can be a difficult beast sometimes, but small and medium businesses who struggle with social networks can take comfort from the fact that even the big brands get it wrong …..
Key points to implement an effective global SEO strategy Ecommerce sales are set to exceed $1trillion next year (according to Goldman Sachs) and, in the current economic climate, many businesses are considering exporting their goods and services abroad. However, going …..
It’s quick, cheap, personal, high impact: Are you taking full advantage of SMS? SMS is immediate and easy for senders and recipients – making it an ideal communication tool to build loyalty and acquire new customers quickly and cheaply. Disappointingly, …..
A step-by-step approach to identify and attract visitors with higher intent to purchase In part 1, Why your conversion rate is lying to you, I explained why using average conversion rate to measure the performance of search campaigns paints a misleading …..
Six top tips for ensuring a harmonious agency:client relationship Getting an agency or freelancer in to take care of your content marketing strategy can bean excellent way to get fresh ideas and expertise for your marketing strategy, as well as …..
