Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Smoothing the way to digital enlightenment Working in digital marketing is without doubt one of the most rewarding ways in which you can spend your days. The rate at which new products and services are churned out means that apart …..
4 methods plus examples of integrating email and social media marketing Integrating your email and social media initiatives can boost email revenue by as much as 400 percent according to industry studies, and the latest research continues to show that …..
Practical actions to reach your audience and generate leads from social media Have you heard of “social media fatigue”? It refers to a growing backlash against social media. As Facebook and Twitter users get inundated with incessant sales messages, increasing …..
Implement a CRM system and your prayers will be answered? Greater efficiency, improved customer service and conversion rates ….. The arguments for implementing a CRM system are well known: improve the number and quality of leads; improve quality of service …..
New report highlights opportunities for companies to attract global trade online Against a backdrop of a challenging economic times in domestic markets, many companies are looking at opportunities for international expansion. In our recent white paper, Web Magnetism: Attracting Global Trade …..
Localisation – much more than just translation In the previous post in this series, I looked at the opportunities for growth from international markets. Now that you have identified that you want to expand internationally, you’ve got your budget approved, but …..
10 mistakes to prevent using an Email pre-flight checklist In my 10 years plus in email marketing I have been involved in sending hundreds of e-mailings and reviewing just as many in my consulting and training courses. Does everybody make …..
Social Media from Laurel and Hardy Shhh…. Last week my wife mentioned to me, and I’m not sure how this came about, that Laurel and Hardy, or Stanlio e Ollio to give them their true Italian identity, actually spoke with …..
The role of social gifting for retail Ecommerce Social gifting allows users to send paid-for, discounted or free gift cards to their social network friends via mobile or desktop applications from gifting companies. Start-ups offering a social gifting options …..
How alternative models of the customer journey can help us build more realistic media plans and experiences A couple of weeks ago I rolled out one of my favourite slides, the Forrester ‘spaghetti’ view of the online customer journey. I’m fond …..
