Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Design, Content or Brand .. is one more important than the other in (re)designing your website? Website design can be an opinionated business. These opinions are sometimes informed, sometimes not. Occasionally the opinions are not necessarily to do with the …..
A practical guide to help you manage your website more effectively Web Governance is the discipline that describes how to manage a website in a controlled and orderly way. Until quite recently few online professionals were interested in Governance. There were …..
Practical tips for pre-show event marketing Exhibitions are a great way to get your company noticed in both business and consumer markets. Being able to meet and interact with dozens of potential new customers is a thrill in itself, never …..
Best practices in carousel design for effective web marketing Carousels are an extremely popular element on home pages, intended to display a variety of content in an aesthetically pleasing way. Since I’m based in Australia, they’re more often called “Sliders”, …..
Research and examples show what gamification needs to succeed Making its debut onto the Gartner Hype Cycle for Emerging Technologies just a year ago, gamification continued to reach the peak of inflated expectations this year alongside other technologies such as …..
An introduction to segmenting Ecommerce site visitors to increase conversion rates We humans tend to stick with what we know. That can lead to great things as we specialize (the invention of the light bulb and the telephone for instance). …..
Assessing an ESP should be based on more than functionality There is a bewildering range of email marketing solutions platforms to choose from. While it’s common to select a solution based on its features, it’s also important to consider the level …..
The perils of Professional Services websites and ten tips on how to avoid the common mistakes. As we continue to move towards an online world where more and more visits will come from mobile devices, we still have thousands of …..
Part 3 of “Life’s a Pitch” In previous posts in this series I wrote about my experiences of managing the agency to client pitch process and writing a creative brief. In the final part of the series I look at …..
8 reasons to invest in mobile marketing Mobile marketing is fast becoming a mainstream activity for those companies that get it. But for every company that does, there are many more that still don’t. Whether it’s because they think it’s …..
