Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Some quick Bootstrapping tips to get you started! Simply put, bootstrapping is doing something with nothing, and that ‘something’ usually refers to running a business. The origins of the term bootstrapping are up for debate (it’s from the legend of …..
How Googles’s new Universal Analytics and other planned features add to the tools available to improve business insight The relentless pace of change at Google I joined Google in 2005 – just after the acquisition of Urchin, the forerunner of …..
Using analysis tools to diagnose a fall in Google search rankings Google’s ranking algorithm is increasingly sensitive to the smallest of changes and continues to use an ever-growing number of signals to rank websites. As such, it’s commonplace for site …..
An introduction to the value of investing in User Experience Design It seems there’s a myth accepted by some in online marketing that UX isn’t needed; simply put, “let’s just make it look good” is the attitude, but I believe …..
14 simple steps to help find relevant influencers Lots of people will tell you ”Social Media Influencers” are the key to social media marketing, but what does that really mean? Is influence based on number of connections? Klout, Peer Index …..
A matrix to help you review the tools, services and software that you use to manage digital marketing As digital marketers we’re certainly not short of tools to review and improve our marketing. There are many free tools available and …..
Eight tips for promoting your content to help obtain backlinks for SEO Even if you create outstanding, quality content, if you don’t promote it fully, it will not give you the full value you need from your investment. Regardless of …..
Starting out as an affiliate – find your niche and reap the rewards Have you ever thought about becoming an affiliate, either personally or as an alternative revenue source for your business? With the current global economic climate and technological …..
Is in-house management or outsourcing the best model? This is the third and final post from Karen Nielsen in her series on localising marketing for international marketing. In her first post she reviewed the opportunity from international marketing and in the …..
Creating website conversion strategies to improve ROI Over the last four years we have completed research with thousands of digital marketers in collaboration with Econsultancy reviewing what they are doing to improve their website conversion. There are literally hundreds of …..
