Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Examples showing how SEO recommendations should be briefed for implementation SEO recommendations are often highly technical and specific in nature. One common mistake businesses make when implementing changes recommended by their SEO Agency is to not clearly communicate why the …..
Using social media monitoring to evaluate the success of your digital marketing campaigns and reach your goals When planning your digital marketing strategy or campaigns, you probably have a range of targets and goals for social media in mind that you …..
Defining the four pillars of successful content Many digital marketers are talking about 2013 being the year when Content Marketing becomes a priority. There’s been a lot of focus on tactical elements of content marketing, so in this blog post …..
Reviewing your Adwords campaigns to make them more effective Paid search marketing using AdWords for cost per click (CPC) advertising can be a very effective way to bring targeted customers to your website. By targeting specific keywords, you can capture …..
Using cross-matching in your AdWords campaigns to improve ROI I recently had a conversation with a Marketing Manager who was extremely hostile towards employing automated bidding, either within their Adwords account or via a third party tool. “It doesn’t work” …..
My goodness, how I love a good argument…….. One of my favourite Monty Python sketches in the distant past was the one about the “Argument Clinic”. It was a great idea…the outlet that allowed disputation a place to play out….for …..
Learning from the global expansion of ASOS You will probably have heard of ASOS, they are inspiring example of how to achieve online retail growth. Their most recent figures show the scale they have achieved: “ASOS attracts over 17.5 million …..
A briefing on the opportunities and limitations of Graph Search to prepare businesses for Facebook’s new breakthrough social search tool By Carlton Jefferis You will have been hard-pushed to avoid news this week that Facebook launched Graph Search, a major …..
A review of 2013 trends in Customer Relationship Management MyCustomer.com recently caught up with CRM expert Paul Greenberg to get his thoughts on what emerged, re-emerged or strengthened in the industry over the past 12 months. “In 2012, what you …..
Techniques for retailers reviewing their email marketing communications Whether it’s online sales for mulitchannel retailers, etailers, big chains or independent stores, everyone knows the power of using email marketing to prospects and customers to boost profits. Used in conjunction with …..
