Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A briefing on Facebook Page Post Targeting Enhanced advertising feature Facebook Newsfeed HyperTargeting is a relatively new Facebook feature (officially referred to as “Page Post Targeting Enhanced”) that enables pages to deliver more relevant messaging to their Facebook fans. In short, …..
A briefing on the Facebook Exchange (FBX) Most social media marketers largely relied on the Facebook MarketPlace Ads to reach out to the billions of Facebook users each month. Although they were relatively effective in marketing, Facebook saw the need …..
Ideas to improve the effectiveness of marketing using social media marketing platforms Social media marketing is important; enough has been said on the matter. On the surface, many facets of social media marketing through platforms like Facebook, Twitter, LinkedIn and …..
10 tips for improving visibility for a new blog If you already have a blog and have made it the hub of your content sharing online, then what’s next? I would like to share my top 10 tips that you …..
Examples showing how to help conversions after shoppers click Add to cart or Basket When you run an ecommerce website, marketing doesn’t stop when your customer clicks the “Buy now” button. According to research by the Baymard Institute, the average …..
5 approaches for success in managing social media Social media certainly isn’t the new kid on the block anymore. And by the end of last year, it was clear that brands were beginning to grow in confidence on the platform, and …..
The Shape Of Things To Come? How social media should influence our campaign creativity Noticed anything different about snowmen this winter? Of course, the Christmas episode of Dr Who might have prompted a few of us to revise the long-held …..
What has email got to do with website conversion? “WTF?” – That’s most people’s first reaction when I try and explain how important email can be for site conversion. But if you think about it logically; email is a great …..
Using eyetracking to assess the 3Ws of your landing pages Imagine that you are at a reception in a massive hotel ballroom, and Barack Obama is the guest of honor. You desperately want to speak with him about a brilliant …..
Personalisation 101 – how to increase customer engagement and conversion rates by “Sense and Respond” to Digital Body Language In this post I hope to give a practical guide to website personalisation, to show you how to improve customer engagement …..
