Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
An introduction to creating campaigns with Vine By now you might well have heard of Vine, the latest feature available on Twitter that lets you capture just 6 seconds of footage. There in lies the creative element to Vine… how …..
Tips on keeping your online customers active One of the most fundamental lessons that every marketer learns during the first day on the job is that it costs around six to seven times more to acquire a new customer than …..
How to improve your Site Speed in five simple steps We live in the age of now where everyone wants everything instantly, especially when browsing by desktop or mobile. If your website is subjecting users to never-ending visions of hour-glasses …..
Examples showing the benefits of a multi-page social network communications approach There is no doubt that social should be an important factor in digital marketing strategies going forward. Whether you are trying to improve brand awareness, build customer relationships or …..
Innovation doesn’t happen when you’re taking orders from a client. It happens when your agency and your client work together to build something groundbreaking and different. And that’s where every agency sets out to be: on the cutting edge of …..
4 Cool examples of Guerrilla Marketing Campaigns Guerrilla Marketing is a well-established advertising technique. If you have not heard of the approach, it involves an unconventional campaign often in an unexpected place. I will look at four examples of these …..
Why retailers need a strategy to plan for omnichannel retail Building an effective retail brand today needs new ways of looking at how to communicate with customers across multiple digital and traditional channels. With the growth in importance of mobile …..
5 time-saving tips to make your social media activities more efficient Social media can be perceived to be time-consuming given its returns and we can all have limited resources to manage our social media platforms. I hope my 5 tips …..
How different types of omni-channel services can improve the customer experience Customer service should be at the top of every marketer’s agenda since satisfied customers are the key to brand loyalty and that all important sale. With the many new …..
Agencies give their views on how companies can get social engagement in six seconds Last month Twitter announced its entrance into the video sharing arena, with the introduction of Vine, a mobile app that allows users to capture and share …..
