Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Review your use of search retargeting with this new benchmark Only a few years ago, ‘retargeting’ was the hot new practice in online advertising. Today, as Chango’s new Retargeting Barometer report makes clear, retargeting has entered the mainstream. Let’s take …..
We like this simple PPC advice released by Finch on how to implement and optimize a PPC campaign for ecommerce sites, though it can be adapted across different sectors. It’s a useful checklist for those who are perhaps new to managing …..
Harness the value of marketing insights from controlled testing Are you truly leveraging the potential of your traffic? I’m going to show you why most companies aren’t and how you can today, with two phases. Editor’s note: Chris Goward, the author …..
Ideas on how to engage customers from Dr Michael Lu With brands busy beavering away on social media activity, precious little thought is being devoted to how sustainable their strategies are. And the reality is that while their social media …..
Research on charity adoption of digital marketing to support fundraising and campaigning We’ve just been alerted to this research on the Use of Digital Marketing by Charities. We thought we would share it since although not brand new we have …..
An example of using of A/B Testing Examples of A/B testing often cover landing page conversion, but a common problem, not covered so often, is how to get visitors to engage more with a key page such as a home …..
A 5 step checklist for reviewing your local SEO Campaign Thanks to Google’s algorithmic changes, many small to medium-sized businesses are finding it increasingly difficult to make their mark on the search engines. Big brands have big budgets, and can pay …..
Search and social media marketing advice for travel marketing It’s not an uncommon process for a firm at start-up level to take their passion for a product or a service and jump head first into an enterprise that can very …..
Using customer surveys and feedback data as part of a methodology for improving customer journeys If you want to improve your customer’s experience, listen to what your customers are saying. Like any cliché, it is easier said than done… Over-simplification …..
Impact and usage of Tripadvisor for companies marketing in the tourism sector MediaMosaic have compiled a useful Infographic on Tripadvisor, collated from sources including Comscore, Tripadvisor and Forbes to provide insight into marketing travel destinations. As the tourism industry is growing, WWTC …..
