Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
7 ways to provide excellent customer service for e-commerce The Salesforce infographic provides 7 actionable steps on how companies can overcome some of the failures of customer service which are centred around ‘timeliness and being ‘personal’, within their social media channels: …..
Ideas to keep your marketing aligned with future customer expectations For many companies, 2020 acts as a symbolic deadline, with many strategic plans working towards that date. Everyone is convinced that the face of marketing and entrepreneurship will have changed …..
Which are the KPIs to monitor for customer service delivered by social media? wavebreak_media_thinkstock Social media may be a new set of channels over which customer service can be delivered, but that doesn’t mean that some of the old rules …..
Customer experience management (CXM) for multichannel commerce – moving from insights to action in 4 steps In my previous post on practical improvements to CXM, the advice was around creating a path in your organisation that includes customer journeys. This article explains …..
How Betfair used Persuasion Principles to increase conversions by 7% The limited-choice days of consumers are long gone. Just a few clicks and you can have retailers lined up at your doorstep to deliver the product or offer the service …..
Ideas for improving your blogger outreach In a world where consumers are bombarded by advertising, how can you cut through the noise to deliver your brand message in a meaningful manner? Word of mouth recommendations are nothing new, but with …..
A tutorial to getting ready to take advantage of this new feature Google is readying to add company logos in their search results and they appear to be making it relatively painless to implement. It is easy to test to …..
Examples and tips showing how to get the best out of YouTube While YouTube is certainly an ideal place to while away the hours before quitting time at work, many people also view it as the place to head when …..
CXM vs UX – an introduction The children’s TV programme Barney may not be the first place you would think to go to for business advice. But watching an episode last weekend (with my 3 year old cousin I must …..
What is holding digital marketers back? Did you know that Facebook got a massive 40% increase in ad sales worldwide with just a small change in wording. Instead of a call to action button ‘advertise’ they simply changed it to …..
