Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A 6 Step approach for Targeting Local PPC Campaigns Last month, I shared my tips for carrying out a local SEO audit on your website. But that’s only half the story. It’s not just your organic SEO that needs to …..
The what, why and how of infographics marketing using social media In today’s fast-paced social media world, if you want your message to be seen, you need to include a visual. Whether it’s a picture of your dog, a map, …..
What is the future for SEO? Danyl Bosomworth suggested, a little light-heartedly, in his recent Smart Insights article ‘SEO is dead’, that one of the ideas for resetting your SEO agenda is to ‘Forget SEO and forget Google’ and in this …..
Customer satisfaction measurement approaches from BT and Henley Business School Customer effort score may be the new kid on the block, but just like other loyalty measurement tools such as Net Promoter Score (NPS) and Customer Satisfaction score (CSAT), it …..
Selecting the most relevant Social Customer Care metrics As I read through the different types of social media care metrics, how they should be interpreted, and how they relate to ROI, I was struck by one thought: who do these …..
Do colours really have an impact on conversions when it comes to web design? Is there a ‘British’ web colour palette, or a Chinese one? Have web users from around the world adjusted to a Western led approach to colour …..
A Solid Lead Generation System starts with a Nose for News Whether you are a kid with crayons, a Journalist or a Content Marketer, we all have an expectation that audiences will love every sentence we write. After all, we …..
How Programmatic Marketing will transform E-Commerce E-commerce, which now accounts for 8% of all retail sales in the U.S., is already growing quickly. But that rapid growth is likely just the beginning. The rise of programmatic marketing promises to make …..
Five steps to clean up your on-page act If you were to take a survey of blog posts on SEO in the last year I’d be willing to hazard over 60 per cent concern themselves with content marketing and online …..
Using Big Data to optimise engagement with your customers How to use big data to create better relationships with your customers as individuals instead of as a generic demographic Enhancing consumer engagement and promoting loyalty is one of marketing’s key …..
