Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A summary of research findings on email communications strategies At Pure360 we work with a lot of marketers with different aims, objectives and strategies. To gauge the current state of email marketing strategies used, we recently completed this in-depth email …..
An introduction to using the Balanced Scorecard for performance management in Digital Marketing The Balanced Scorecard is a well known performance management tool. It suggests following a cause-and-effect logic to build a tree of business objectives moving from a financial …..
4 interview questions you must ask new content creators Today, when content marketing is absolutely essential for all companies to thrive, creating the perfect writing team is absolutely essential. This is why hiring the right content creator is of the …..
Research shows how just-in-time content can re-engage abandoning visitors When it comes to bounce on B2B landing pages, the numbers are depressing. Marketers put a lot of time and energy into these crucial pages, and research says the large majority …..
4 Steps to Inbound Marketing Success One of the biggest challenges business owners as well as marketers will face in 2014 is how they can use different online media together to achieve inbound marketing success. Many think of (social media, …..
An introduction to the benefits of CRM systems for small and medium businesses Opportunities can be fleeting without the correct tools to serve your clients. Unfortunately, many smaller businesses are falling behind in their use of technology and missing out …..
A personal End of Year Review of Digital Marketing You cannot escape the end of year reviews for pretty much everything at this time of year. You’ve got your best songs of the year, the best programmes, sports personality of the …..
Alert – new research shows popularity of sharing types for different content types and formats Value: [rating=3] Recommended link: The Social Intelligence Report: Adobe Digital Index Q3, 2013 Interested in finding out how content is shared across Facebook and how to …..
A step-by-step guide to creating rich snippets for e-commerce sites to help boost your SERPS CTR Google’s Structured Data Mark-up Helper appeared in May 2013 and it can be an effective tool in your structured data arsenal that will help …..
How to create a water-tight email marketing strategy for building customer loyalty The traditional definition of customer loyalty is a financial one– your most loyal customers are clearly those who keep returning to do business with you. But loyalty in …..
