Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
8 Tips for passing Google’s AdWords Exams As Google continues to put a squeeze on traditional SEO techniques with its algorithm updates (more of which are certainly on the way in 2014), there’s been an increasing demand for pay-per-click services …..
6 Best Practices for increasing conversion for retail E-commerce websites on mobile devices Recent research by IMRG and Capgemini on Ecommerce sales trends in the UK stated that 23% of all online retail sales in Q2 2013 came from mobile …..
Minimize Waste, Maximize Impact by Optimizing Your Ads on Google Display Network Google’s ads are shown on more than 2 million publisher websites a day, and that kind of broad reach can carry an incredibly powerful campaign — or send …..
How video enhances the creativity for engineering marketing The American author and renowned management consultant, Peter Drucker, once proclaimed that since the only real aim of a business is to create and keep customers, then all businesses could be seen …..
Five implications for B2B Content Marketing The Content Marketing Institute recently published its latest 2014 B2B Content Marketing Report, which contains some interesting insights about the role content marketing plays in successful B2B marketing strategies. The implications for content marketing in …..
Getting the website design style balance right There’s often a preconception that designers and digital strategists do battle on a daily basis, but in our experience, this is simply not the case. Great websites require both sides to debate their …..
Introducing The App Map – a useful tool to compare different social media marketing services With the incorporation of social media in many parts of business, from sales to customer service to marketing and more, the social software market has …..
The move to more proactive sourcing of partnering opportunities PR Newswire recently ran a survey which reinforces how PR has changed. As I see it, as traditional media either evolves or dies, the traditional media relations-only model of PR will evolve or …..
Case study: How Formstack integrate their sales and marketing In most companies, departments stay pretty close to their area of expertise. You each have your own superpowers and know your strengths. It’s difficult to get out of the comfort zone …..
Lessons on using the right e-retail incentives at the right time ‘Should we use discount codes in a our abandonment emails?’ is a question we’re often asked by retailers at Triggered Messaging. On the surface, incentives look like a great idea because …..
