Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to win friends and engage your brand circle Digital marketers understand that there’s strength in numbers better than anyone. After all, in a world where a campaign’s success depends on ‘buzz,’ numbers are something brands live by, whether they’re …..
Examples and techniques for integrating video with your email marketing It doesn’t take a scientist or even a marketing expert to know that most people check their emails every day. Your friends, your coworkers, your mom, your grandmother, her grandmother. …..
Increase membership with SMS reminders If you’re a Membership Manager, in any sector, you have the same goals – to recruit, retain and grow your membership. When it comes to membership marketing; you’re probably always looking for different ways to …..
A guide to process, tools and examples for social media listening What I’ve leant from social media listening Two recent reports highlight the fact the business are not taking social media listening seriously and it’s still in its infancy. A study …..
How online retail brands can benefit from video commerce Consumers today want a visually engaging online shopping experience that is personalized at the same time. According to a recent study, 52% of consumers said that watching videos makes them more …..
Examples and tips of using ORM to protect your Brand and increase brand loyalty Online Reputation Management or ORM is a vital part of any online branding strategy. It is the new PR. Word might spread fast in print, but …..
Less than 100 days until Google Shopping Campaigns Switch: 6 migration musts for Advertisers Do you remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It’s happening again. This …..
New research: The SimpleUsability Online Experience Index for UK Fashion E-commerce sites This article summarises our review of the clothing retail websites for Marks & Spencer, Hobbs, Karen Millen, French Connection, Boden, Oasis and Fat Face. Reviews were performed in …..
How to review and improve the engagement of your Facebook fans and impact on your business As the largest global social networking site, Facebook opens up a huge opportunity to engage with your customers and increase affinity with your brand. …..
A briefing on the options to improve your visibility with International SEO For any company that trades overseas, or hopes to expand into foreign markets in the future, International SEO is a big factor in gaining awareness of their brand, …..
