Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Research showing how using event-triggered emails boosts open, clicks and retail sales As customers of retailers, we have all seen triggered messages based on a response to an action we have taken, for example welcome emails on subscribing, onboarding emails …..
3 techniques to weave content marketing into your storytelling In 1791 a Dublin theatre owner named Thomas Daly bet his friends that he could invent a word that didn’t mean anything in 24 hours. Thinking he was crazy, the friends …..
SMS is not just for promotion. Have you fully considered the possibilities of text marketing to grow your business? What is the Marketing Mix? For those unfamiliar with the 7Ps of the marketing mix, imagine your business represented in the …..
Or… why we have a love/hate relationship with Rubik’s Cubes? OK, we don’t hate them, in fact we should probably be grateful to this 80s icon since we’ve won a lot of business recently because of it. However, when it comes …..
9 tips on how to boost readership for a small business blog Are you struggling to attract a significant amount of traffic to your blog? If the answer to this question is yes, there are a number of tactics smaller businesses can …..
A summary of SEO techniques you should focus on Some basic SEO mistakes are all too easy to make. Here are some problems with the overall approach to SEO that I’ve seen. Do you recognise them? 1. Putting all your eggs …..
How much does it cost to market a mobile app? As a starting point for creating a budget for an app you need to be clear on the benefits for business and consumer of investing in the app. Why does your …..
3 essential requirements for a more strategic marketing planning approach To compete today, a company needs a unique brand story if it’s going to really have success at capturing and maintaining a clear competitive edge over other organizations in its niche. This …..
A guide to best practices in video scripting and production to convert more prospects to customers It happens to far too many businesses. They decide to make their first video, with the idea that it will bring in more customers, …..
Plus examples of good and poor practice in writing ad copy Paid search advertising provides an opportunity for almost any business to improve their visibility in the SERPs. But creating an advert and setting it live isn’t enough. As Google …..
