Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Halloween marketing party tricks – you are never too old The holidays are coming. However, holiday shopping no longer waits until Black Friday or even the month of November to get underway. Instead, to get ahead of this holiday season, …..
Content strategy approval – how to win buy-in for your ideas So, you’ve completed the research and fully understand the business focuses and audience. You’ve created the personas, organised the brainstorms and come up with a host of creative content …..
Four ways to prove the value of social media to your CMO So you have ambitious plans for a new social media program that will build brand buzz and drive business impact? There’s just one problem: you need a big …..
Avoid those common PPC Mistakes to maximise your campaigns As I work with new clients to improve their PPC campaigns, there are some common mistakes I see again and again. These include both the way the account is set up and the …..
Take control of your localized website for SEO For digital marketers managing many localized websites, multilingual SEO can be a whole different ballgame compared to traditional SEO strategies. Sure, some practices are similar, such as placing appropriate keywords in headers …..
Key approaches to develop your marketing analytics strategy When you first begin venturing into the world of marketing analytics, it’s easy to get overwhelmed. Why? Well, put simply, marketing analytics is made up of a number of processes and technologies that …..
An interview with Nick Dutch, Head of Digital at Domino’s Pizza UK Nick Dutch is Head of Digital at Domino’s Pizza Group Limited in the UK and ROI. In this interview he shares the approach used to help manage customer experiences for Domino’s. He …..
Learning to avoid Dumb AB testing mistakes Back in 2005, I started my first forays into split testing of emails, landing pages and funnels whilst working at LOVEFiLM. I’m nearly at my 10 year anniversary, and after seeing over 40 million …..
Surprisingly plain text often out performs HTML Emails When it comes to email marketing, there’s only a few metrics that marketers really focus on: open rates and clickthroughs. Without positive levels of these, marketers often feel like they have wasted …..
How Wauwaa is creating valuable content to grow a community passionate about its brand Tell me a story. Use evocative language, inspiring graphics, beautiful imagery and original sound. Tell me a story which draws me in and keeps me with …..
