Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Day 4 of our 5 days of Successful Content Marketing Series with Sticky Content Today’s the day you start generating ideas and populating your calendar. Hold a brainstorm. Sit round as a team, look at what the competition are doing, look at what …..
My top 10 tips to help you secure your digital marketing graduate job There’s something nostalgic about looking back at your time at University – especially when looking to offer advice. Like that one time you were stranded in the …..
How to avoid those typical PR blunders PR, like many parts of digital marketing, can be a numbers game. You try different pitches to different publications and hope that something works. Along the way, you make mistakes and you learn …..
An interactive map for your new digital marketing job role Do you know where your digital skills and passions lie, but aren’t sure which digital marketing role to target? NeoMam Studios have produced a fun infographic to help you map out your skills …..
Day 3 in our 5 days to Successful Content Marketing series In previous days in our series we have defined a vision and strategy for Content Marketing. Now, today’s the day to start thinking about who’s actually going to put …..
Examples and tips to improve your conversion funnel for your persona? Visualizing your conversion funnels, personalizing them for your buyer personas, optimizing their CTAs, landing pages, and other elements requires knowing things you may not know and testing new concepts. …..
Day 2 in our 5 days to Successful Content Marketing Series Yesterday I introduced our mini series by reviewing the key content marketing strategy questions. Today’s advice is all about working out how your brand and business offering can extend …..
3 case studies showing how negative SEO works Negative search engine optimization (SEO) can take many forms, but the most dangerous are those you never see coming. It’s not indulging in ‘black hat tricks’ hoping you’ll never get caught, getting lazy …..
Day 1 – Answer the key content marketing strategy questions In this practical, 5 day series, I’ll help define a ‘quick-and-dirty’ 5-day plan to help towards improving your content marketing strategy, without spending a fortune on paid media content distribution. I’ve …..
Practices agencies should avoid when reporting digital marketing performance to clients, and tips for how to get it right As marketers, and humans for that matter, we’ve all been guilty of committing (at least) one of the seven deadly sins in …..
