Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How and why we should move on from “Content is King” “Content is King”… That phrase has been used so often over the years that it has become something of a mantra and a well-worn one at that. That doesn’t …..
Email marketing best practice – 4 Smart techniques to resend to your non-openers for your email campaigns If at first you don’t succeed – try and try again. It’s a message that’s been drilled into us since childhood, but how well does it …..
5 common failings for a small business Ecommerce store launch Launching an online store usually requires plenty of effort and initial expense. Often small business owners and developers make the same mistakes which arise since the ecommerce development process is not yet effective. Ignoring …..
Analysis of content CTRs shows the impact of video and images BrightEdge has reviewed the types of content that perform best in delivering organic traffic. These charts show the desktop click through rate (CTR) in the search results (SERPs) for different ranking positions compared to …..
… and how to deliver on the potential of your blog The potential benefits for a small business that blogs are vast. Along with building brand identify and improving reputations, it can also help build a loyal base of customers, increase …..
Expanding your affiliate program to the US the right way The globalization of e-commerce, coupled with a growing American demand for British goods, has many U.K. retailers eyeing the U.S. market. And with global B2C e-commerce expected to reach $1.5 …..
Introducing the 7 principles of engagement marketing Just a few generations ago, the world of doing business was driven by face-to-face relationships. Many of us have heard stories from grandparents who talked about their butcher or baker as if they …..
The Final day of our Successful Content Marketing Series Successful content marketing is an “always-on campaign” – to do it right, you need to keep up an ongoing flow of content, so you’re always there when a prospect wants to …..
Evolution, not revolution is the pragmatic approach to Digital Transformation Businesses of any scale can generate huge quantities of data from their analytics – most of it with the potential to improve performance. But to realize that potential, to action …..
Understanding the pros and cons of Retina screens in email design Children of the (higher) resolution – Every time I see an article or advert about Apple’s Retina Display, I have to force myself not to dismiss it as marketing …..
