Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
What does your Horoscope say about your Digital Marketing? The Digital Marketing Horoscope 2015 links the key digital marketing trends for 2015 with the 12 signs of the Zodiac. Each sign represents a different trend and notable influencer who might …..
Protect your brand in 2015 with the right tools If you thought brand competition was intense in the real world, you can only imagine what it’s like in the free-for-all digital marketplace. Sales online are constantly rising northward, and as …..
Deck the Halls with Boughs of Holly Yes, even now Christmas is being hijacked by people like me – hence the headline. And it’s this marketing exercise of Christmas that especially fascinates me. The marketing started in 300AD when in …..
The latest Ecommerce facts about shopper behaviour to inform retail strategies in 2015 We enjoyed the interesting + useful Ecommerce factoids and commentaries from digital agency Blueleaf. So we got in touch to share the learnings contained. If you would like to …..
Is Google favouring long-form content in its results? Something rather strange happened recently to the results for one of our major keywords ‘copywriting’ – see SERPs. For the past 12 months or so, our homepage has consistently appeared in the top 10 …..
How to measure your Trade Show Marketing return on investment Do you know the return on investment of your last radio marketing campaign? How about print media? While it’s easy to track the profitability of your marketing efforts online, accurately …..
It’s Christmas Ad Season – but what emotions are leading brands playing on? Yep, it’s that time of year again, that time when in true festive style we all become a little child-like, eagerly awaiting this year’s fresh batch of …..
Examples showing the value of social proof in boosting email subscriptions If you’ve ever watched sitcoms, you probably have a good idea what ‘canned laughter’ is – it’s a track of ‘people laughing played in the background’ every time there is …..
A review of the biggest digital marketing events of 2014 It’s time for us to start writing the history of 2014. This has been a year with its share of growing pains from deploying digital technologies, but also with some …..
How retailers can boost sales during off-peak times What do seaside restaurants, ski resorts and lawn cutting services all have in common? They are ostensibly seasonal industries and generate the majority of their income during a relatively short period of …..
